Behind the Scenes At Gamestop's Private Expo

Gamasutra has a look behind the curtain, at a game expo few people even know exist. The annual Gamestop expo has a lot of the air of old-E3, with a greater focus on business deals, swag, and benefits for the hard working Gamestopper. "What did the show accomplish? In some sense, it seemed almost to be a reward for the store managers -- who work long hours on the front lines -- to listen to the show-floor scuttlebutt. While the official line was that the show was all business, bringing the managers to Las Vegas, loading their arms with swag, and letting them play pre-release games is obviously a big draw for these 'professional gamers'. They were so enthusiastic, in fact, that a huge number stayed beyond the 9 PM closing time; kiosks had to be deactivated before the die-hard crowd filtered away."

hyperbole

[winmine]

it seemed almost to be a reward for the store managers -- who work long hours on the front lines

I hate the amount of hyperbole in game writing. Is gamasutra comparing selling warranties in a shop to trench combat? pfft