Sony Shifting PS3 Marketing to Focus on Blu-Ray

Tabernaque86 writes "What started as joke among gamers Sony is now using as a Christmas advertising campaign. Kaz Hirai, president of the games unit, has been quoted as saying that the PlayStation 3 'makes a great Blu-Ray player'. That theme will be central to a wave of ads in North America and Europe. From the article: 'Sony on Thursday disappointed analysts by failing to cut the PS3's price, but Mr Hirai did not rule out a future price cut. "Going aggressive only on price without being able to back it up with content doesn't make a whole lot of sense to me," he said. A price cut would have a "real impact" on sales only if there were enough software titles to support the PS3. But analysts were skeptical and said Sony could miss its shipment targets for the year. "Without a price cut close to Christmas, reaching 11m shipments is going to be very tough," said David Gibson, analyst at Macquarie in Tokyo.'" This is regrettable, too, because there really are a number of strong titles coming out for the console this year.

Another great concept:

[Eponymous Crowbar]

The PS3 holds down loose papers like an F-in' CHAMP!

Re:Strong Titles?

[ILuvRamen]

but didn't you read the story saying like 40-something percent of owner didn't know it played blue ray? Hurray for Sony marketing lol.

Re:Strong Titles?

[click2005]

but didn't you read the story saying like 40-something percent of owner didn't know it played blue ray?

It does something else besides play overpriced movies?

but it runs linux

[larry bagina]

they ought to advertise linux compatibility. A lot of people are interested in linux but don't want to reformat their computer. Selling a PS3 with ubuntu installed would be pretty popular.

Re:but it runs linux

[revengebomber]

I feel a haiku is the proper way to express your misunderstanding:

Subtle jokes are made,
But sometimes not even seen.
You can hear now, WHOOSH.

Re:Confused

[SuperMonkeyCube]

Speaking as a gamer - as my handle might imply,
"A lack of games? Appalling! - and the price is much too high!
We just got rumble back last Thursday after much outcry.
We do much love our Sony - Hope this Blu-Ray thing will fly."

"The games? Well, I'd say they're not that much alike,
You won't find much FPS on Nintendo's little tyke -
Unless some Wiimote Metroid or RE4 is what you like.
And, of course, M$ has got Halo's new Third reich."

OK, enough verse. My personal philosophy for purchasing a game machine since the SuperNintendo/Genisis days was - and still is - 'It's about the games, stupid.' Sony does have some catchup to do here. They're going to have a hard time in a couple of days. They're not going to carry the day on price, so they better have some games lined up to even things out.

ummm

[nomadic]

This is regrettable, too, because there really are a number of strong titles coming out for the console this year.

Uhhh..and now this marketing plan will somehow prevent those titles from coming out? I don't get it.

If the PS3 platform is going down in flames...

[Gavin Scott]

...at least those flames will be beautifully rendered at incredibly high resolution and we'll all go "oooohhhhhh! ahhhhhhhhh!" as it plows into the ground and erupts in a huge fireball.

G.

Re:PS3 as a Blu-Ray Player

[Guppy06]

"I bought a sweet 47" 1080p LCD TV about a month ago."

And that's the problem with this new advertising gimmick:

"PlayStation 3: for people who have cash to blow on 47" 1080p LCD HDTVs."

Heck, they might get more sales if their slogan was "It still works on SDTVs too!"

Re:If the PS3 platform is going down in flames...

[revengebomber]

The PS3 will just sort of sink into the mud. The 360, on the other hand, would explode in a brilliant display of silicon fireworks after the GPU reaches critical heat and collapses into a hunk of raw, fissible uranium.