Writing for the Escapist, author Sean Sands takes a hard look at Microsoft's Games for Windows
project. The PC version of Xbox live, as well as the coherent branding they've handed out to publishers, doesn't appear to be having the kind of effect they were hoping for. Most especially, Sands points out, when players have the recently released Steam Community
as an alternative: "Valve's latest community features, while they don't connect PC to console, have offered virtually every other meaningful feature in a free and functional package. Steam isn't only beating Microsoft at its own game, it's taking Microsoft's lunch money and leaving it tied to the tether-ball pole."