GamesIndustry.biz is reporting that Sony has opened up a new downloads store for the PlayStation Portable. Store.playstation.com interfaces with your existing PSN network id, and will allow purchase and download of games, trailers, and demos to your Sony handheld. The company is already clarifying that this 'won't kill the UMD format', and that this is just an alternative method to obtain content. Darren Carins, head of online marketing for SCEE, was quoted as saying "The UMD business is still good for us and our publishers. It's still a burgeoning market, and we're still selling a large number of PSPs on a weekly basis, so there are a large number of new people coming into the market. I don't think that this would give us any cause for concern over UMD, I think they sit very well together. When you talk about the more casual games, pick-up-and-play games, you would definitely want to put them through the Store rather than have disc production, in to retail, and so on."