Gamer 2.0 writes "The Gamer 2.0 site has a look into the role of advertising in gaming journalism, with a few reflections especially topical given the Jeff Gerstmann controversy. From the article: 'It should come as no surprise that just about every gaming forum on the internet is ablaze right now following the news of GameSpot's termination of long-time editor, Jeff Gerstmann. This article, however, is not an exposé or look into what really happened at GameSpot this week. Rather, consider this a look at the direction of gaming journalism, advertising, and how this all plays a role in the content you read.'" There have been a few more developments in the situation since Thursday night, with rumours, scuttlebutt, analysis, and cynicism reigning on every message board from here to C|Net. There has even been a spontaneous act of solidarity from elsewhere in the games journalism field.