In a New York Times article generally discussing Nintendo's gangbuster success with the Wii and DS, Reggie Fils-Aimie reveals that in the future the DS will more tightly integrate with the console. Full games will be downloadable to the Wii platform, and then transferable via wireless to the handheld. "In Japan, the DS's functionality extends beyond its game-playing ability. There the device is used to give information during museum tours, and to download content from the Wii. Some of those features will eventually be introduced into the North American market as well. 'To aggressively drive DS business we need to provide other forms of entertainment to excite the consumer,' said Mr. Fils-Amie."