Game Developers Should Ignore Software Pirates 458
Posted
by
Soulskill
from the please-insert-the-play-disc-to-continue-reading dept.
from the please-insert-the-play-disc-to-continue-reading dept.
wraith808 points out a story about remarks made by the CEO of software and game development company Stardock about sales in the PC game industry. His suggestion to other developers is simple: ignore the software pirates. From Ars Technica:
"'So here is the deal: When you develop for a market, you don't go by the user base. You go by the potential customer base. That's what most software companies do. They base what they want to create on the size of the market they're developing for,' Wardell writes on his blog. 'But not PC game developers.' Don't let people who aren't your audience control the titles you make, and ignore piracy. This is much like Trent Reznor's strategy, although the execution is different. Instead of worrying about pirates, just leave the content out in the open. The market Reznor plays to will still buy the music; he's simply stopped worrying about the pirates. He came to the same conclusion: they weren't customers, they might never be customers, so spending money to try to stop them serves no purpose."
If only it were that simple... (Score:4, Funny)
I knew I had heard it before ... (Score:3, Funny)
Re:They May Become Customers (Score:3, Funny)
Both adobe and microsoft are where they are for many reasons. Aiding piracy is not among them.
Re:That actually makes sence... (Score:1, Funny)
Cracking the copy protection is actually the most fun and the reason why I buy games in the first place!