News.com is reporting that Mytopia, another casual-gaming network, has launched into public-beta. More than just a regular game with virtual rewards, Mytopia encourages exchanging points for real-world prizes like iTunes or Amazon certificates. "Since Mytopia is centered on "classic games," the offering--Sudoku, chess, backgammon, hearts, spades, dominoes, bingo, and poker--is a bit of a yawn, though the company has said new games will be added on a monthly basis. On the flip side, the familiarity of those games may be a draw to players who don't want to learn a whole new set of rules. Indeed, Mytopia is targeting a thoroughly non-"gamer" demographic."