The Evolution of Sega 145
Gamasutra is running an interview with Simon Jeffrey, Sega of America's CEO, discussing the gradual change of the company from a hardware manufacturer to a game publisher. Among other things, he talks about how the transition was intended to help keep up with rival manufacturers at a time when Sega was clearly falling behind.
"We were on the cusp of the next generation, and on the cusp of Nintendo changing into a different company and opening up a new part of the market. So it felt like the time was right for Sega to reinvent itself. Really what I tried to do was ride that train and make the most of that point in time, bringing new people into the company and start building the kind of products that would get a leadership position in the next generation on the Wii and the DS, rather than just playing catch-up with everybody else, which is what we've traditionally done."
Nintendo to Sega: (Score:4, Funny)
Re:Hell hath no fury like a woman's scorn for Sega (Score:4, Funny)
Re:I miss Sega (Score:3, Funny)
Sega was that crazy friend of yours who was funny as hell and had so many good times with, and is now happily filling out TPS reports and saying he can't go out because he's got to work Sunday too.
So.....Sega got married?
Re:Nintendo to Sega: (Score:4, Funny)
A better headline might have been "The Sega Saga".
Re:Hell hath no fury like a woman's scorn for Sega (Score:4, Funny)
I always liked Sega.. (Score:3, Funny)
You had to be ballsy to use the Italian word for masturbation for a company name!
Re:Hell hath no fury like a woman's scorn for Sega (Score:2, Funny)
Re:What's weird... (Score:3, Funny)
It's hard to been as a edgy talking hedgehog when you have to compete with GTA.
Doesn't mean they won't try! [vgcats.com]
Re:I miss Sega (Score:3, Funny)
That reminds me, when is the next meeting of the Enlightened Ones, we're supposed to be working on that plan to use those enormous Sega monoliths (SegaCD Original, Sega Genesis, topped by 32X) to summon Lord Hastur. [wikipedia.org]
Ia, Ia, Hasuturu phtagn!!!
Re:Kudos (Score:3, Funny)
In what context? (Score:3, Funny)