The Economist is running a story about how gaming is on the rise in corporate environments
, and how games are also becoming a popular tool for advertising. From internally developed games to commercial offerings to simply creating a framework in which employees can interact, game-based competitions and community building are leading to increased productivity
, even for Fortune 500 companies. Quoting:
"Take Microsoft's own experience. Before it releases a new version of its Windows operating system, it asks staff to help debug the software by installing and running the system. In the past, project managers had to spend a great deal of time and effort persuading busy Microsoftees to help them with this boring task. So for Windows Vista, the system's latest incarnation, Microsoft created a game that awarded points for bug-testing and prizes such as wristbands for achieving certain goals. Participation quadrupled."