Ars Technica reports on a recent study by Ipsos MediaCT which evaluated gamers
with respect to a large variety of social parameters. Among their findings: "55 percent of gamers polled were married, 48 percent have kids, and new gamers — those who have started playing videogames in the past two years — are 32 years old on average." Also, "In terms of hard dollars, the average gaming household income ($79,000) is notably higher than that of nongaming households ($54,000), but the value of the gamer as a marketing target can be seen in a variety of ways. 39 percent of gamers said that friends and family rely upon them to stay up-to-date about the latest technology." The press release
for the study is available at IGN.