Gamasutra is running an article discussing the influence of games and gamers on the 2004 and 2008 presidential elections
. The connection, while minor, is continuing to strengthen, from allowing people to register to vote
through their consoles, to in-game advertising
, to games about
the candidates. However, it may still be an uphill climb as media-sharing becomes easier. From Gamasutra:
"There are reasons games have grown slowly compared to other technologies for political outreach. The most important one is also the most obvious: since 2004, online video and social networks have become the big thing, as blogs were four years ago. Instead of urging voters to 'play my game,' as Loftus and I surmised, candidates urged their constituents to 'watch my video.' Online video became the political totem of 2008, from James Kotecki's dorm room interviews to CNN's YouTube debates."