In a lengthy interview with Gamasutra about the state of the Playstation brand in 2009
, Sony's senior vice president of marketing, Peter Dille, made some interesting comments about how piracy has affected their popular portable console, the PSP. He said, "we're convinced that piracy has taken out a big chunk of our software sales
on PSP," a platform that was slow to start anyway due to the lack of early interest from game developers. Dille mentions that while they can fight piracy with hardware upgrades in new versions, that doesn't do anything to help the roughly 50 million PSPs already out there. He goes on to address other aspects of the PlayStation line, including complaints about the pricing and exclusivity.