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Apple Eyeing EA? 151

Posted by Soulskill
from the ever-bigger-publishers dept.
yerktoader writes "There are rumors that Apple might buy EA, but some interesting counterpoints abound. File this one firmly under 'unconfirmed,' but it's nevertheless a tantalizing rumor. According to Fast Money's Guy Adami, Apple is 'eyeing Electronic Arts as a takeover target.' EA is currently the second-largest games publisher in the world and owner of the smash hit NFL-licensed series of football games. Could we be facing the possibility of an iMadden? Well, probably not. Apple has indeed been bolstering its games know-how, hiring a major Xbox strategist away from Microsoft in recent weeks. And EA is no stranger to Apple platforms: in the last year it's brought several of its major franchises to the iPhone (with more on the way), including Sim City, Tiger Woods, and Spore, with considerable success. But it's a far cry from there to a takeover, and that's putting it mildly. Video games analyst Michael Pachter seems to agree. Speaking to Gamasutra, he pointed out that if Apple was looking to make some entertainment acquisitions, it could buy Warner Music — which controls 20% of the music industry — for roughly half of EA's estimated price."
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Apple Eyeing EA?

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  • by alvinrod (889928) on Saturday May 09, 2009 @01:25PM (#27889513)

    So exactly what have you done?

    I see a post on Slashdot full of claims but no links to anything of actual substance. You almost sound like Steve Balmer claiming he's going to DESTROY GOOGLE. The fire and brimstone is there, for sure, but that's about it.

    If you really want us to go along with your plan at least link to a website detailing what exactly it is you're doing. Your post is so vague that I'm not exactly sure what this 'stuff' I'm supposed to be doing entails. As far as I know, this wonderful Slashdot post is that first move you mentioned. I think you need a more defined cause before you try to rally people to it.

  • by alvinrod (889928) on Saturday May 09, 2009 @01:38PM (#27889597)

    I don't know if it's true any longer, but I recall that Apple had some obscene amount of cash on hand that they could use to buy out a lot of decently large companies.

    In fact, This recent news article [washingtonpost.com] states that they have around $29 billion just sitting around. It's no wonder everyone predicts they're going to buy company X.

    The only real question is whether or not they'll be able to find a company that would be a good fit for them. Twitter and EA don't really offer Apple anything that fits with their current business strategy. They want to sell expensive high-end Mac computers and iPhones. The iPod has saturated the market to the extent that they really don't need any acquisitions in that area.

    It would make more sense for them to throw a lot of money at Autodesk so that they would release a version of AutoCAD for the Macintosh. Think of how many high end workstations they'd sell to engineers and architects and other CAD users who could be convinced to try the Apple experience.

    You could argue that gamers are a high end market, and to some extent that's true, but they're the type of people who like to constantly upgrade a box to stay on the bleeding edge. Apple likes to sell you new boxes, but doesn't really like you to upgrade them incrementally with parts from Newegg from which they won't see a dime.

    If Apple topped out at 20% market share, but it was the professional market that purchased their top of the line, high profit margin machines, why should they care if they'll never crawl above that. Let the other PC markers enjoy their race to the bottom price wars to fight over the remaining 80%.

  • by RiotingPacifist (1228016) on Saturday May 09, 2009 @03:51PM (#27890649)

    dunno why your moded funny, for a game to work on mac it has to use openGL, combine that with wine and most of the windows versions will run pretty well under wine.

  • by schmiddy (599730) on Saturday May 09, 2009 @11:23PM (#27893687) Homepage Journal

    I was able to see a PDF of the complaint you filed, but is there any more information available on this case? It looks like you filed in Nov/Dec 2008, but I couldn't find any updates on the case anywhere.

    Incidentally, I wouldn't go so far as to say I wholeheartedly agree with your lawsuit, but I admire you for having the backbone to take on EA in a court of law over their DRM garbage. Best of luck to you.

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