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Communications Businesses Nintendo Entertainment Games

Professor Layton and the Curious Twitter Accounts 26

Ssquared22 writes "'Frankly ... I'm ashamed. I have made myself a Twitter page and officially joined the world of technology. Perhaps Luke may help me update.' With those words on June 28, 2009, what had been just a fictional character in a Nintendo DS game became a fixture on Twitter. Over the coming days and weeks, the TopHatProfessor account would post dozens of riddles and brainteasers of the type found in 2008's Professor Layton and the Curious Village and the upcoming Professor Layton and the Diabolical Box, soliciting answers from his slowly growing cadre of followers. Along the way, the professor happily answered questions about the upcoming title and shared little slices of life from his day, all without ever breaking character. Many followers were bemused and intrigued by what they assumed was a clever new viral marketing campaign put on by Nintendo ahead of Diabolical Box's August release. In reality, though, the TopHatProfessor account was the work of a lone college student and amateur game journalist, trying to get attention for a game he felt was being sorely neglected by publisher Nintendo and the media at large."
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Professor Layton and the Curious Twitter Accounts

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  • by j741 ( 788258 ) on Saturday July 25, 2009 @01:38AM (#28816413) Journal

    Thank you for your participation in our regularly scheduled program. Join us next time as we discuss a lone college student who is being sued by Nintendo for copyright infringement. ;)

  • by Tx ( 96709 ) on Saturday July 25, 2009 @03:56AM (#28816829) Journal

    Many followers were bemused and intrigued by what they assumed was a clever new viral marketing campaign put on by Nintendo ahead of Diabolical Box's August release. In reality, though, the TopHatProfessor account was the work of a lonely college student and amateur game journalist.

    There, fixed that for you.

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