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Review Scores the "Least Important Factor" When Buying Games 169

Posted by Soulskill
from the arbitrary-numbers-are-arbitrary dept.
A recent report from a games industry analyst suggests that among a number of factors leading to the purchase of a video game — such as price, graphics and word of mouth — the game's aggregated review score is the least important measure. Analyst Doug Creutz said, "We believe that while Metacritic scores may be correlated to game quality and word of mouth, and thus somewhat predictive of title performance, they are unlikely in and of themselves to drive or undermine the success of a game. We note this, in part, because of persistent rumors that some game developers have been jawboning game reviewers into giving their games higher critical review scores. We believe the publishers are better served by spending their time on the development process than by 'grade-grubbing' after the fact."
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Review Scores the "Least Important Factor" When Buying Games

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  • by Bazzargh (39195) on Thursday November 26, 2009 @07:20AM (#30235982)

    Since the publishers are so keen on getting 8/10 reviews, lets replace the stars with a scoring system that just gives them more of what they want.

    A good game gets one (8/10).

    A mediocre game gets 3: (8/10)(8/10)(8/10)

    And a terrible game gets a whopping 10: (8/10)(8/10)(8/10)(8/10)(8/10)(8/10)(8/10)(8/10)(8/10)(8/10) ... the publishers get what they want, and anyone with a calculator to hand knows what we really mean [google.co.uk]

One possible reason that things aren't going according to plan is that there never was a plan in the first place.

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