An anonymous reader writes "Players of Lego's new MMOG (massively multiplayer online game) are tasked with a mission: help save imagination from the dark forces of evil. The bad force can be kept at bay only by users' 'imagination and creativity,' said Ryan Seabury, the creative director for the game and founder of Louisville, Colorado-based NetDevil, which is developing the game for Lego. Players cannot be killed, but they can be reduced to a pile of unassembled bricks. The idea is to play the game and collect bricks, which will allow users to build more interesting models. Lego Universe, will launch in the second half of this year and will be a subscription-based service (price not disclosed)."