How Zynga's CityVille Drew 70 Million Players In Less Than a Month 101
An article at Gamasutra takes an in-depth look at how Zynga's new browser-based social game CityVille managed to accumulate tens of millions of players in the relatively short time since its launch early this month. Quoting:
"The Facebook interface induces a high degree of user blindness. It does not do a great job of exposing new games and applications, and lacks a directory or a 'Featured in the App Store' style of editorial (as Apple does for the iPhone), which means that for most developers there are huge problems in getting their games in front of users' eyeballs. With all of the free advertising channels on the platform now constrained or dead, this has meant that the Facebook economy has been acquiring an increasingly Darwinian shape. Where it used to be an egalitarian environment in which any developer could strike it big, over the last year it has become top-heavy with larger developers accruing exponential success, and cutting off oxygen to smaller companies by default."
Re:Quote (Score:5, Insightful)
Heavens, no. You're supposed to leap to some conclusions which you then proceed to approach as fact. Toss out some speculation based on this while forcing yourself to use unnecessarily obtuse vocabulary and include links to wikipedia concerning certain phrases and concepts you're proud of. Others will then do the same, with a variety of other points of view and argue rabidly. Still more will complain that this is the case.
Thus do we generate page views and 'user generated content'. The article does not even need to really exist, as all this will still occur as well as others pointing out the lack of article!
That is the law!
Re:Cross Promoting (Score:5, Insightful)
Thus proving why I think Facebook should give you the option to block a publisher, rather than specific apps. I would *love* to be able to block everything by Zynga. Wouldn't think twice about it, either.