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Businesses Games

Gamification — How Much of It Is Really New? 95

Posted by Soulskill
from the achievement-unlocked-reading-this-post dept.
An anonymous reader writes "It's nigh impossible to avoid all the chatter and buzz around the concept of gamification — using game mechanics to create engagement outside the world of videogames. Silicon.com has an interview with author Aaron Dignan, whose book Game Frame delves into the topic to try and pull out a few rules of engagement for businesses seeking to tap into the power of gaming to better motivate their staff. Dignan is fairly convincing, yet I can't help feeling there's a lot of hype and not necessarily a great deal of substance to all this gamification chatter. Perhaps the term itself is the problem — maybe 'playfulness' would be a better name for the concept. What do Slashdot readers make of the gamification movement and its evangelists?"
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Gamification — How Much of It Is Really New?

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  • 'Gamification' (Score:3, Informative)

    by Keill (920526) on Thursday March 31, 2011 @01:48AM (#35675292) Homepage

    The problem with 'gamification' is that it's not about games!

    'Gamification' is about the application of (the lessons from) game theory, which has to do with psychology - the study of HOW and WHY we behave in such a manner - but not WHAT.

    'Game' theory is a misnomer - it's NOT about games in themselves at all - it's about the study of COMPETITION, and COMPETITIVE behaviour in general.

    Games are, of course, competitive activities, but so are puzzles, competitions, and life in general.

    'Game' theory is not about the specific application of the specific behaviour the word game itself represents, even if it forms PART of its application, and so considering games in such a manner is INCONSISTENT with how the word game is used, and what it represents, elsewhere in the language, and is therefore causing problems!

    http://www.gamasutra.com/blogs/DarrenTomlyn/20110311/6174/Contents_NEW.php [gamasutra.com]

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