Variety reports that Ubisoft, the game studio behind Assassin's Creed, the Tom Clancy games and the recent Prince of Persia titles, has launched Ubisoft Motion Pictures for the purpose of turning its game franchises into TV and movie franchises. "Ubisoft's Prince of Persia: The Sands of Time was brought to the bigscreen by Jerry Bruckheimer, with Jake Gyllenhaal in the lead. The 2010 pic grossed about $335 million worldwide. The publisher started expanding its reach in 2007, when it launched Ubisoft Digital Arts, a computer animation studio, which created Avatar's ground-breaking 3D vidgame. A year later, it acquired Montreal-based visual effects house Hybride Technologies."