World of Warcraft Goes Free With Starter Edition 244
Stoobalou writes "Blizzard Entertainment has announced that its enormously popular online role-playing game World of Warcraft will be free to play for characters up to level 20. WoW has always offered free trials of one of the world's biggest multi-player online games but previous offers have always been limited to a set number of days. The new policy means that first-time visitors to Azeroth will be able to build an unlimited number of characters and classes up to level 20 at their leisure, although there will be some limitations."
The first hit... (Score:5, Insightful)
Isn't this is worse then 4 days? (Score:2, Insightful)
Besides, this really isn't news, its more like an advertisement.
If Slashdot.org got paid for this, great... If not, get this off my Internet.
Like any drug... (Score:5, Insightful)
...WoW's users are building up a tolerance. Players are consuming new content at an ever increasing rate, and with the latest expansion Cataclysm, which took the better part of two years of development effort, many users have consumed the content and quit (again) after only six months or so.
An increasing number of people appear to be becoming tired of the same old recurring end-game structure of 10/25 player raids and working week after week on the next boss fight mechanics in order to slowly replace all of their equipment from the last tier of content with gear from the current content which will eventually get replaced again in the future.
The subscriber base has dropped significantly since it's peak shortly after the Cataclysm release, and Blizzard are now trying lots of things like giving away free copies of the original version of the game, allowing their "refer-a-friend" program to work up through level 80, and now the unlimited free trial period offer here.
Ultimately though the problem is that Blizzard has not been able to think outside the box enough to invent new and compelling *kinds* of content, and their players are increasingly unimpressed with the same cycle of leveling/raiding.
It is likely at this point that WoW has seen its peak in terms of subscriber base and relevance in the gaming world. I think they will always be able to maintain a subscriber base measured in millions, and may well run indefinitely, but if they want to grow again they need to get some fresh talent into their design group.
G.
WarCrack (Score:4, Insightful)
Appropriate targets (Score:4, Insightful)
For those who don't like this policy:
1. It exists because of spammers. Vent your anger at the spammers, not Blizzard.
2. It exists because spamming for gold sales works (otherwise people wouldn't bother). Vent your anger at gold buyers, not Blizzard.
3. It exists because of guild-looters (people who join guilds, strip the guild vault, and sell the profits). Yes, guilds should manage themselves better; trusting people on the Internet without direct experience to demonstrate that trustworthiness is idiocy. But a looted guild bank generates a lot of direct costs to Blizzard (GM tickets) and indirect costs (people who unsubscribe because of the negative feelings this gives about the game).
4. Freeloaders don't get a vote. Someone on a trial account isn't contributing anything; the purpose is to let the person decide if they want to get the privileges that others pay for (and in the process contribute in a positive way to the multiplayer environment). Trial accounts aren't for YOU, they're for Blizzard as a sales tool. Paid accounts ARE for your benefit (as well as Blizzard's). You're just being given first-hand information (for free) on whether you'd enjoy the game.
Typical "entitlement" attitude. Nobody is "entitled" to free games. Be glad you're being given anything, because you're not owed anything. Think games should be free? Write and host your own, and learn firsthand about just how badly people behave even when what they're being handed is free.