Study: 5% of Mobile Gamers Willing To Spend $50+ 54
derGoldstein tips a story at AllThingsD about a study into mobile gamers' spending habits:
"[The study] provides a fairly compelling argument as to why a developer should continue to give away his or her games for free ... After evaluating the spending habits of 3.5 million consumers across both iOS and Android, Flurry found that among those who pay for in-app transactions, greater than five percent will spend more than $50, which rivals the amount paid at retail for top console and PC games."
This means (Score:5, Insightful)
Re:In-Game Purchases (Score:5, Insightful)
In game purchases indeed.The "Study" is done by Flurry, an analytics company that market a system for in game currency.
In other news, McDonalds say that 90% of customers are willing to finish off their burger meal with a desert.
Comment removed (Score:5, Insightful)
5% of gamers maybe. But not even for 5% of games (Score:5, Insightful)
Let's be honest here: 99.9something percent of the mobile games are nothing but more or less creative implementation of various flash games available from various flash game sites, mixed with cheap knockoffs and "kinda-sorta-like" versions of well known PC and console games.
50 bucks for that? Dream on!
I honestly wonder if those 5 percent think that 50 bucks would be a sensible price for Angry Birds and ... hell, whatever flavor of tower defense is the game of the month.