Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
Businesses The Almighty Buck Games

CCP Deconstructs EVE Online's Microtransaction Missteps 106

Posted by Soulskill
from the pay-seventy-cents-to-continue-reading dept.
A few months ago we discussed an uproar in the EVE Online community over CCP Games' implementation of microtransactions within the game. Hilmar Pétursson, the company's CEO, recently posted a lengthy apology and an explanation of their thought process, which he admits was "wrong." Now, at GDC Online, CCP has gone into further detail about the lessons they've learned from the fiasco. Quoting: "Of the eight original items, Cockerill said all but one was in the mid- to high-tier price range. Players naturally assumed the lower-tier range would be neglected going forward, which served to push some of them away. The second wave (and the forthcoming fourth wave) featured more lower-tier options, but it wasn't enough. Cockerill said virtual-goods sellers should release a range of goods at all of their price points to start with, or else they'll face the wrath of the user base. What's more, the team should have targeted the desires of its then-current user base, who cared much more about having virtual clothes for their ships instead of their avatars."
This discussion has been archived. No new comments can be posted.

CCP Deconstructs EVE Online's Microtransaction Missteps

Comments Filter:

"Life sucks, but it's better than the alternative." -- Peter da Silva

Working...