An anonymous reader sends this quote from Geek.com:
"Frank Gibeau, the president of EA Labels, has shown that business truly does come before gameplay with comments he made as part of a preview document for the CloudGamingUSA event happening on September 11-12 in San Francisco. Gibeau is very proud of the fact he has never green lit a single project that consisted solely of a single-player experience. He insists that every game EA publishes has an online component to it. His reason for doing this? Apparently EA has 'evolved with consumers (PDF)' suggesting he thinks this is what consumers want in every game. ... Forcing online into every game makes little sense. While it works for a Battlefield, Medal of Honor, Fifa or Need for Speed title, there's just as many games that don't need it to succeed, or even work for online play. A good example of this would be the forthcoming SimCity, which has upset fans of the series because it will require an constant Internet connection to play. That isn't a DRM measure, it's due to the tight integration of multiplayer and how all players impact each others games."