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Nintendo's Wii U Will Be Sold At a Loss 188

Posted by Soulskill
from the super-mario-loss-leader dept.
another random user tips news that Nintendo will be selling its upcoming Wii U console at a loss in the hopes that spurring earlier adoption will work out for the company in the long run. This differs from the Wii, which made money from the start, but it's a similar strategy to those used with the Xbox 360 and PS3, which both lost money for their companies at release. "The Japanese firm's president revealed the news after the firm cut its profit forecast. It marks a change in the company's business strategy. The decision to abandon the prospect of immediate profits in order to maximize later earnings is part of a growing trend in the tech world. Nintendo might have altered course to take advantage of the fact that neither Microsoft nor Sony have announced their next-generation consoles yet. Its pursuit of the more casual gamer means it has also had to take account of the keenly priced tablet market which attracts a similar consumer."
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Nintendo's Wii U Will Be Sold At a Loss

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