Microsoft Apologizes For Cavalier 'Always-Online' DRM Tweets 236
Adam Orth, creative director of Microsoft Studios, on Thursday tweeted that "doesn't get" objections to DRM schemes that require always-on internet connection to play console games. An anonymous reader writes "Microsoft on Friday released an official statement regarding the tweets: 'We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers. We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter.'" I can't help reading those tweets in the voice of Sterling Archer.
customer centric approach (Score:4, Funny)
lol, that made me laugh. Customer Centric Approach. I think that means they didn't actually plan on telling anyone, you'd have to find it out for yourself when you buy the systems and the games. I'm sure on the back of the game box, in small letters, will say, "Requires an Always On Internet Connection".
Definition of customer centric (Score:5, Funny)
Customer Centric adj. Pertaining to any system in which the customer is trapped in the center and cannot easily remove himself. Originally this was accomplished through vendor lock-in and market share, due to changing market conditions it is now largely realized using various IP protection methods, including lawsuits against wayward users, DRM platforms, and DMCA crackdowns. If the newest legislation passes congress this month, we may should be able to add to our customer cenrtic portfolio by having over-zealous prosecutors press criminal charges on customers who stray beyond the bounds of the impenetrable EULA or any TOS we care to write. Currently customers are also kept centralized by the fact that there is no possible legal recourse to any malfeasance or negligence on our part due to the fact that all our customer-facing contracts specify that all disputes must be settled by arbitration, using arbitrators of our choosing.
See also: Coopetition, survival strategy.
Re:"We are very sorry if you are offended..." (Score:2, Funny)
except we're not
Re:Ah yes, the "the customer centric approach" (Score:5, Funny)
Old joke: Why does MS put the customer at the center of their efforts?
So they can fleece him from every possible direction.
Re:Archer? (Score:3, Funny)
If you are not here, you are not reading this.
Wait - we need to rename the site Schrödingerdot. Who do I yell at to get this done?
Re:Ah yes, the "the customer centric approach" (Score:4, Funny)
I wouldn't say I love Windows 8, but after running it at home and work I'd say overall it's not worse than Windows 7.
This could be construed by some as "damning with faint praise".
Re:Archer? (Score:5, Funny)
>Recently an Australian telephone exchange burned down in Warrnambool
Move.
-Xbox Creative Director
Re:Archer? (Score:5, Funny)
FYI It's "Hear Hear" not "here here". You're asking the audience to take note, you are not befriending a cat.