Krazy Kanuck writes "Introduced in 2010, Online Pass was marketed as a way to 'preserve' online content or DLC as titles were sold in the used game market. Many saw this as a way to cut out the second hand game market. EA has now decided to end this program 'partly because the players didn't like it.' Unfortunately this appears to only be for future released games, those previously released will still be subject to this feature. Activision and Ubisoft still use this form of content control, it will be interesting to see if they follow suit."