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Sad Day In FarmVille: Facebook's New Game Developer Program 52

Posted by Soulskill
from the too-bad-so-sad dept.
Nerval's Lobster writes "If struggling online-games developer Zynga thought things were bad before, they could be turning a whole lot worse: Facebook is rolling out a pilot program for small- and medium-sized game developers. 'Through the program, we will work with select game developers and provide promotional support for their games in placements across our mobile apps,' reads a note on the Facebook Developers Website. Facebook is promising those developers access to the social network's '800 million monthly mobile users,' a variety of analytics tools for measuring their games' impact, and a 'unique targeting ability' for finding the right audiences — all for a cut of the games' revenue. 'We will be collaborating deeply with developers in our program by helping them cultivate high-quality, long-term players for their games,' the note added. Zynga benefited mightily from its relationship with Facebook, but other developers have subsequently realized they can utilize many of Zynga's tricks — and the social network's enormous audience — for their own ends. King is now Facebook's top app developer, largely on the strength of its Candy Crush Saga game. If Facebook encourages more small- and medium-sized developers to jump into the social gaming, it could fill the arena with even more competitors, which could prove bad news for the already-reeling Zynga. But for Facebook, the benefits are obvious: if any of those tiny-for-the-moment developers create a hit game, the revenues will come flooding in. That would supplement the social network's ad revenue, all while ensuring it doesn't need to overly depend on a single large developer with a set portfolio of games. Zynga has already been suffering from gaming-studio closings, games being shut down, and a declining user-base."
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Sad Day In FarmVille: Facebook's New Game Developer Program

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  • by assemblerex (1275164) on Tuesday July 30, 2013 @09:01PM (#44430397)
    Both Zynga and Facebook are doomed and clueless.

    Social media is not multi generational. Sites become unfashionable.

    Already young kids shun facebook and it's only a matter of time before facebook morphs into a 50's and over dating site.

    The problem with getting unpopular is huge swaths of users are effectively dead ends for active users, so just like myspace you can message 50 people and get 2 replies.

    Any social media site should be seen as having a maturity point, and a falloff to where it must morph into something else, like a dating site for whatever generation still uses it.

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