Microsoft Exec Says Xbox One Kinect Is Not Built For Advertising 75
MojoKid writes "Among the various SNAFUs and PR misfires related to the Xbox One release earlier this year, one item that had people upset was that Kinect would be used for advertising--or worse, that the Xbox One Kinect was actually designed with advertising in mind. The source was a UI designer who was expounding the capabilities of the Kinect and how it could be used to deliver interactive ads and used for native advertising. However, Microsoft Director of Product Planning Albert Penello threw cold water on much of it. 'First--nobody is working on that,' he said. 'We have a lot more interesting and pressing things to dedicate time towards.' He also stated that if Microsoft were to engage in something along those lines, users would definitely have control over it, meaning that Kinect would not be spying on you; you would have to engage with Kinect for anything to happen."
Re:original post (Score:5, Insightful)
"Inappropriate use" - anything we do not want user to do with it.
"Appropriate use" - anything we want user to do with it, or do to user.
Frankly, if what he's saying is true, he'd be fired the same day after giving this interview. MS is trying very hard to enter VoD/living room market, and that market largely functions based on efficient advertising. If they weren't exploring usage of extremely complex sensor system that identifies monitors people and their movements in the room as well as the room itself as to help make advertising much more efficient, they would be utterly stupid. It's the extremely obvious low hanging fruit.
Not interested, at least not yet. (Score:4, Insightful)
We have a lot more interesting and pressing things to dedicate time towards.
Sure, for now. Wasn't there also a time when X-Box Live didn't have adverts, or at the very least redesigns of the interface added more?
We'll see, give them a couple of years.
Re:Self-congratulatory (Score:4, Insightful)
Nonsense. You'd have PC gamers all over the world partitioning their hard drives to put SteamOS on it (or running it in virtualization?).
And if it was just for six months, it wouldn't make any difference at all. I mean, GTA V is a console exclusive for six months and it's not signaling the end of console gaming.
I don't think you quite understand what SteamOS is. It's not a console. It's not a box. Even the "Steam Box" they're making is just off-the-shelf components, built just like games build their machines. If you can dual-boot Linux and Windows, then you can easily dual-boot SteamOS and Windows.
If you think that's a step to far for gamers, you must not know a lot of PC gamers and the extents to which we will go to play our games as they were meant to be played.
Further, Half-Life 3 has nearly endless consumer capital built up. People have waited a decade. Waiting six months to get it on a console wouldn't hurt sales one tiny bit.
Where are you getting that? You haven't read a lot about SteamOS have you? Say...do you work for Microsoft?
Assuming you don't work for Microsoft, I would go over the Rock, Paper, Shotgun and read the past few weeks' worth of stories about SteamOS. Did you know that not only are the Steam Boxes going to be built from off-the-shelf components, but they're even making the CAD files from their Steam Box case openly available to anyone who wants to make one of their own. I have seen nothing about any "locked-down" SteamOS that can't be installed on any PC. Not one thing.