What's In a Username? the Power of Gamer Tags

An anonymous reader writes "Are pro gamers good because they're good, or just because their usernames make you think they are? New scientific research suggests it may actually be a little bit of both. What's most interesting about this isn't what it says about current players, but how up and coming gamers will choose their own handles in future, both to intimidate opponents — and pull in the audiences that help subsidize their budding careers."