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Nintendo Advertising Media The Almighty Buck The Media Youtube Games

Nintendo To Split Ad Revenue With Streaming Gamers 110 110

An anonymous reader writes "Over the past several years, as computers and networks have improved to handle heavier loads, it's become popular for people to stream video game footage over sites like YouTube and Twitch. Last year, Nintendo aggressively went after the players doing this for their games, hijacking the ad revenue generated through YouTube. It angered the gaming community, and was actively hostile to the people who were Nintendo's biggest fans. Now, Nintendo has partly walked back their position: they've agreed to share some of the advertising profits with the streamer. It's still hostile to the people actively putting Nintendo game playthroughs out there for others to watch, but it's a step in the right direction."
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Nintendo To Split Ad Revenue With Streaming Gamers

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