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Gamestop's Ludicrous Idea: Require Preorders To Unlock Custom Game Content 86

MojoKid writes: One of the great universal truths of modern gaming is that preorder bonuses suck. The term refers to the practice of ordering a title at some point before it actually ships in order to get access to a variety of minor outfit tweaks, a few starting weapons, or boosts to early gameplay. Today, some publishers take this practice to truly ridiculous levels; the recent game Watch Dogs has no fewer than nine pre-order options. GameStop, perhaps sensing that there's pressure building against the model, wants to turn the dial up to 11 — and create preorder-locked, GameStop-specific content. According to financial analyst Colin Sebastian, "[GameStop] indicates that software publishers are more enthusiastic about partnering with it. For example, by offering exclusive content on each major game release and longer term, future models may include GameStop offering exclusive gameplay." GameStop is enjoying something of a renaissance at the moment. The company has captured a greater share of the Xbox One and PS4 market than it held at this point in the console cycle last time around and it's clearly looking to increase the attractiveness of its own business. That's fine but this kind of arbitrary lopping off of content to boost sales at particular shops simply isn't going to sit well with most gamers.
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Gamestop's Ludicrous Idea: Require Preorders To Unlock Custom Game Content

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  • by Onuma ( 947856 ) on Wednesday July 09, 2014 @04:13PM (#47418751)
    Don't worry. Pirates will make this right.
  • To what end? (Score:3, Insightful)

    by tyggna ( 1405643 ) on Wednesday July 09, 2014 @04:13PM (#47418759)
    Is this supposed to get me to buy through gamestop? Is this their effort to claw at a dwindling physical-medium retail space?

    No amount of douche-baggery will cause me to give up my preferred method of spending money. If I want the release-night environment and other anonymous gamers to talk to while waiting for my copy, then gamestop it is. If I want to forego putting on pants, I'll go with a digital distributor, and no amount of virtual clothing tweaks or outlet-specific items can make me put on my pants!
  • by nine-times ( 778537 ) <nine.times@gmail.com> on Wednesday July 09, 2014 @04:35PM (#47418969) Homepage

    Yeah, I'm a bit confused because I thought this had become common practice. For a few years now, I've seen a bunch of games where you get some special content (a different outfit, or starting the game with some bonus or special gear) when you pre-order from a specific store. Since it's different "special content" for different stores, you'd have to buy multiple copies of the game to get all of the content. Then, after some period of time, the game releases all of the special gear as "DLC", and then it's also is included in the GoTY edition (or whatever they feel like calling the edition that includes all the updates and DLC).

    Is there a difference between that and what we're talking about? I'm not sure I really see the problem. These bit of "special content" are usually kind of stupid, like maybe you start with a extra bit of body armor and some shotgun shells or something.

    Plus, honestly, I usually wait until the "extra special edition" is on sale on Steam before I buy games these days. Not that I would expect everyone to wait, but it's kind of great. I avoid the hype machine and get to see what people think after the hype has died down, you get all the DLC, additional content, and bug fixes all at once, and you get it for 40% off or something.

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