An anonymous reader writes: eSports have never been more popular, and many large companies are starting to view them in the same light as traditional sports. The amount of money being thrown around is beginning to rival the money exchanged over sports teams. A recent Dota 2 tournament handed out over $10 million in prizes, and Google's $1 billion purchase of game-streaming site Twitch.tv has now been confirmed. But it doesn't end there — companies like Coca-cola, Intel, Nissan, and major movie studios are looking at the audiences being drawn by eSports and realizing the advertising potential. "Last fall, Riot Games sold out the Staples Center for its League of Legends Championship Series Finals. While 12,000 people watched live in the home of the Lakers and Kings, over 32 million tuned in to the livestream." George Woo, head of a global eSports tournament, said, "Attendance to Intel Extreme Masters events has grown 10X with us filling up sport stadiums, where we have visitors lining up to get a seat to watch the competition. Online it has grown 100X, where we now get more viewers watching livestreams for a single event than we'd have tune in for an entire season in the past."