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Submission + - Game publisher following pirates to find a market (wsj.com)

RossR writes: A Chinese multiplayer online game company is taking note of the success of "private servers" running pirated and altered versions. In moves that show some common sense, when a pirate server is taken down Shanda Games sees it as sign of a undeserved market. Properly licensed servers are occasionally installed for the geographic location previously served by the unlicensed servers. Shanda is taking it a step further by developing a new platform that would allow for the flexible rule changes favored in the hacked versions. Also of interest, is the reference to escalation cyber attacks between private server providers.

If nimble game companies like these learn to market directly to the west, the current dominate players will be in trouble. As is starting to happen in the cell phone market.

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Game publisher following pirates to find a market

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