Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror
Note: You can take 10% off all Slashdot Deals with coupon code "slashdot10off." ×
Games

Submission + - EA Mudslinging Towards Call of Duty 'A Smart Move'->

donniebaseball23 writes: Electronic Arts has been on an active campaign to take back the shooter category from Activision's Call of Duty, and as the fall showdown between Modern Warfare 3 and Battlefield 3 gets closer, EA has stepped up its trash talking of the competition, even going so far as to say that Call of Duty could be dead in a couple years. But is the mudslinging approach a good idea? Marketing expert Scott Steinberg of TechSavvy Global believes it's a "clever ploy" to garner attention for the brand. He added, "Subtelty's never been an industry strong suit, as gaming rivals have been hurling insults since the days of 'Genesis does what Nintendon't.'" Wedbush Securities' Michael Pachter agrees, noting that it may cause some to think EA's "petty" and "unprofessional" but it's ultimately a "smart move," he says.
Link to Original Source
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

EA Mudslinging Towards Call of Duty 'A Smart Move'

Comments Filter:

As of next Thursday, UNIX will be flushed in favor of TOPS-10. Please update your programs.

Working...