In stark contrast to their announcement, most of the 17 people lined up outside Sydney’s Apple store were there to advertise their brands, with T-shirts, sandwich boards, logos and caps, rather than genuine Apple fans.
According to the Australian Financial Review, one publicist even declined an interview with journalists unless their business name was mentioned.
AFR also described the only two genuine Apple enthusiasts as "two women setting up at the end of line, Xia R Liu and Li Qing.
Signalling “five” with their hands to explain their purpose, they were intent on sleeping the night to buy the iPhone 5 “for my daughter”""
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