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Submission + - It Took a Cloud to Re-Elect Obama

theodp writes: Vivek Kundra, who joined after serving as the nation's first CIO, said Obama’s re-election campaign used to gauge the feelings of core voters. '[The platform allowed] the campaign to aggregate sentiment in real time and [gave it] the ability to and mobilize people in the field,' Kundra said. On its blog, is also touting 'The Obama Campaign’s Salesforce Success', saying it took a cloud to get the President re-elected: 'Never before could campaigners do so much to connect, listen, measure, and respond; never before did their success depend so much on doing it.' CEO Marc Benioff was 1 of 35 co-chairmen of the presidential campaign, and played host to Obama at pricey fundraisers at both his home and headquarters (motorcade video) for high-rolling donors. So, with lawmakers blurring the line between data mining and cyberstalking, is resistance against companies tying people's real-life identities to their online browsing habits futile?
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"Spock, did you see the looks on their faces?" "Yes, Captain, a sort of vacant contentment."