Ant writes "Colin Stewart's OC Register Inside Innovation blog mentions Blizzard Entertainment, the envy of the computer game industry, has learned eleven/11 lessons on innovation that can help almost any business.
Irvine-based Blizzard used these innovation methods not only to create the world's most popular massively multi-player online game, World of Warcraft (WoW), but also to keep the game fresh and challenging for more than 10 million players.
Because many of those customers pay $15 a month to continue playing, Blizzard's ongoing creative achievement is worth more than $1 billion a year in revenues, not counting the multi-millions it tallies from its other games (e.g., Diablo)...... The following lineup of innovation lessons emerged from a video game conference, an interview, and several experts' comments...
Seen on Hemmy.net." Link to Original Source
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