11 innovation lessons from creators of WoW.

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Submitted by

Ant

on Sunday April 06, 2008 @03:52PM

Ant writes "Colin Stewart's OC Register Inside Innovation blog mentions Blizzard Entertainment, the envy of the computer game industry, has learned eleven/11 lessons on innovation that can help almost any business. Irvine-based Blizzard used these innovation methods not only to create the world's most popular massively multi-player online game, World of Warcraft (WoW), but also to keep the game fresh and challenging for more than 10 million players. Because many of those customers pay $15 a month to continue playing, Blizzard's ongoing creative achievement is worth more than $1 billion a year in revenues, not counting the multi-millions it tallies from its other games (e.g., Diablo)... ... The following lineup of innovation lessons emerged from a video game conference, an interview, and several experts' comments... Seen on Hemmy.net."
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