Follow Slashdot blog updates by subscribing to our blog RSS feed

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
Government

+ - UK Government says games can 'kill' players ->

Submitted by Anonymous Coward
An anonymous reader writes "The UK Government, backed by a bunch of charities that raise funds for research into cancer, heart disease and diabetes, has launched an advertising campaign that links the 'inactive' or passive gaming lifestyle with death and illness. It's part of a bigger 'Change4Life' campaign that has also linked playing games with making children obese. The new ads show a young child sat playing a PlayStation game, with the caption 'Risk an early DEATH, just do nothing'. To say this has annoyed the UK games industry would be a grave understatement.

Trade association ELSPA has already called an urgent meeting with authorities to have the ads pulled (http://www.mcvuk.com/news/33458/ELSPA-calls-urgent-meeting-with-Government-over-Change4Life), and trade magazine MCV has complained the country's Advertising Standards Authority to have the ads pulled (http://www.mcvuk.com/news/33460/MCV-complains-to-ASA-over-anti-games-Govt-ad).

As MCV Associate Editor Tim Ingham says in an impassioned opinion piece (http://www.mcvuk.com/opinion/245/Its-time-to-fightback): "Change4Life's advertising campaign makes a mockery of everything the industry has achieved in the last decade.""

Link to Original Source
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

UK Government says games can 'kill' players

Comments Filter:

Is your job running? You'd better go catch it!

Working...