Games

McDonald's Releases a New Game Boy Color Game (arstechnica.com) 23

Posted by BeauHD from the what-year-is-it dept.
Hmmmmmm writes: Fast food giant McDonald's has released a new retro-style game featuring Grimace, the purple milkshake blob. While it's clearly meant to be played in a browser on a phone or computer, it's also a fully working Game Boy Color game that you can download and play on the original hardware. Grimace's Birthday was developed by Krool Toys, a Brooklyn-based independent game studio and "creative engineering team" with a history of creating playable Game Boy games as unique PR for music artists and brands. The game assumes you're playing in an emulator via a browser window -- you can play that version of the game here -- but we also got it running on an Analogue Pocket thanks to a Game Boy Color FPGA core and a downloadable ROM hosted on the Internet Archive.

The game is so period-authentic that there's even a screen telling original monochrome Game Boy owners that the game "requires a color device to play." Even on Game Boy hardware, it still makes references to people "playing on mobile devices." The game involves simple 2D platforming and skateboarding, not unlike some sections of the Game Boy Color Tony Hawk games; Grimace needs to collect milkshakes and do sick stunts as he tries to track down other McDonaldland characters so he can party with them. It's short -- there are only four levels and one bonus round, plus score attack and free-skate modes -- but the pixel art is legitimately great, and the levels that are here are cleverly designed.
Youtube

Twitch, YouTube Influencers Are Becoming Video Game Publishers (bloomberg.com) 26

Posted by msmash from the closer-look dept.
Influencers in the video-game industry are evolving from playing games to making them. From a report: Over the weekend, One True King, a media company focused on gaming content, launched Mad Mushroom, a new publishing division. "We have a unique competitive advantage in this space," said OTK co-founder Asmongold, a top streamer on Twitch, Amazon's live-streaming platform. "We can give games the push they need to actually go out to market, get eyes on the game and give [developers] insight." Moving forward, OTK's stable of gaming influencers will collaborate with lead adviser Mike Silbowitz, a gaming industry veteran who has previously worked at Square Enix, to publish, distribute, test and market games.

Currently, publishers pay top influencers tens of thousands of dollars to demo new games in front of their sizable audiences of live viewers on social media platforms, particularly Twitch and Google's YouTube. According to company executives, by reducing such marketing and user-acquisition costs, the organization can take a reduced cut of sales, say, 30% rather than the regular 40% or 50%, potentially benefiting the makers of independent games. "Twitch streamers have a large tool that is effectively a non-cost, which is their time and their audience," Asmongold said.

Influencers are increasingly diversifying their income streams beyond social media networks, which can be culturally and financially volatile. Popular gamers have said they anticipate that selling products directly to their audience will eventually form a larger fraction of their revenue. Top streamers, particularly those who have carved out a niche within a specific genre, are looking to publish and advise on both top tier and indie games that might appeal to the specific tastes of their fans.

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