Depends on the strategy. If your goal is to buy consumers for a long term win then that could be considered an investment, e.g. MS's strategy into the Xbox.
If on you one the other hand only buy consumers by offering them free stuff with precisely zero compelling features of your own as soon as they've consumed the free stuff they will disappear again. All of their perceived benefits have amounted to nothing. - Those lower store fees that would pass on savings to consumers were never passed on. Games cost jus
What EPIC could have done is insisted that any sale price on EPIC was 20% less than Steam. I would consider it if they had a "we match every sale on Steam, it's -20% no matter what" policy. That could have had people buy enough EPIC games to leave it installed once that special promotion expired.
Losing or investing? (Score:2)
When you spend a few billion to buy a company it's investing. But when you spend a few million in buying customers it's losing.
Re: (Score:5, Interesting)
Depends on the strategy. If your goal is to buy consumers for a long term win then that could be considered an investment, e.g. MS's strategy into the Xbox.
If on you one the other hand only buy consumers by offering them free stuff with precisely zero compelling features of your own as soon as they've consumed the free stuff they will disappear again. All of their perceived benefits have amounted to nothing.
- Those lower store fees that would pass on savings to consumers were never passed on. Games cost jus
Re:Losing or investing? (Score:2)
What EPIC could have done is insisted that any sale price on EPIC was 20% less than Steam. I would consider it if they had a "we match every sale on Steam, it's -20% no matter what" policy. That could have had people buy enough EPIC games to leave it installed once that special promotion expired.
Re: (Score:2)
You're under the mistaken assumption that Epic give a shit about customers. From the very beginning their position has been clear.
Tim doesn't give a shit about what you think: https://twitter.com/TimSweeney... [twitter.com] He works with developers not with consumers https://twitter.com/TimSweeney... [twitter.com]
And he has been very clear about that from the beginning: Epic Boss Says Developers Will Decide Who Wins The Game Store Wars, Not Consumers [thegamer.com]