The company is adding Apple-style retail stores around the metro area and introduced innovations to help consumers understand what they're paying for and when technicians will arrive for service calls. It's rolling out new tools nationally to help them improve their home Wi-Fi, and diagnosing problems before customers call to complain... For example, if several subscribers in the same neighborhood use the company's tool for testing internet speeds, that triggers an alert at Comcast to look for a problem in the local network. The company redesigned its bills to make it clearer what customers subscribe to, and what it costs, in hopes of reducing confusion and calls. And Comcast has a robust social media presence, fielding complaints on Twitter.
The article points out that Comcast's satisfaction scores are still below-average for cable TV providers, "and well below the median among internet service providers. And that's a low bar -- the telecom sector is among the most complained about under ACSI's rankings." Their figures show that the only ISPs in America with a lower score for customer satisfaction are Cox Communications, Time Warner Cable, and MediaCom.