Credits Posted for I Love Bees

Ryan Barrett writes "Credits have been posted for the I Love Bees alternate reality game. As many suspected, its puppetmasters included Sean Stewart, Jordan Weisman, and Elan Lee, who created the game The Beast for the movie AI. Many of the principle members of Cloudmakers also participated, one of whom was the voice of Melissa. Sean, Jordan, and Elan have founded a company, 4orty2wo Entertainment, to continue producing ARGs. I don't know about you, but I'm very excited."

Excuse me for being out of touch, but...

[Captain Rotundo]

WTF is an "alternate reality game" ?
Is this anything more than a marketing gimmic?

reguarding web design

[laard]

I find it hilarious that so many slashdotters in this and previous threads criticize the crappy web design of ILB... thats fully intentional, it adds to the [alternate] reality of the game... in the game storyline, the character Dana designed this Ilovebees website for her Aunt Margaret, a beekeeper. Mysteriously everything went screwy from broken images to weird messages and countdowns to corrupt images (try opening a corrupt image in a text editor...). As the story progresses, you learn the site is inhabited by an AI, or possibly more than one AI. I won't retell the whole story, but my point is a lot of the "amateur" feel of the site is quite intentional and ads to the suspension of disbelief for those playing the game.

Now that its all over, check out the Mission Log [ilovebees.com] for an archive of the radio drama that participants "unlocked" while playing.