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Sony The Almighty Buck Entertainment Games

The PSP As Marketing Tool 24

Posted by Zonk from the because-why-would-you-play-games-on-it? dept.
If you're looking for more to do with your PSP, Kotaku has a few suggestions for you. Music Videos, Advermovies, and AtomFilms are all being formatted for Sony's new handheld. From the article: "...AtomFilms is making some of their free movies available for PSP download. Interestingly, Sony actually paid AtomFilms to make this happen. In return, AtomFilms is reporting download stats back to Sony."
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The PSP As Marketing Tool More

The PSP As Marketing Tool

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  • I like it (Score:3, Interesting)

    by mrbaggs ( 864520 ) on Tuesday May 03, 2005 @02:19PM (#12422623)
    Personally I think this might turn out to be a good thing on both counts. Atom Films has some really funny stuff on thier site and if Sony sees high DL #s we might see similar video downloads in the future.

  • Ag! This is so frustrating... (Score:3, Interesting)

    by ajservo ( 708572 ) on Tuesday May 03, 2005 @02:21PM (#12422644)
    If it weren't for this stupid DMCA, I'd offer a business to rip DVD's for people to use on their
    PSP.

    Like the ipodloaders do.

    It's not a glorified job, but it'd be steady income. But, it's not legal. Thanks MPAA!

  • It'll only take off properly though once Sony get their act together and finally release a proper PSP web browser. Having to use the WipeOut Pure browser hack every time will get annoying.
    • Yeah, the Wipeout Pure hack or, oh, I don't know, a USB cable and a computer? Put the PSP in USB Mode, and it automatically mounts as a removable drive in operating systems that support USB drives (Windows 2000/XP, OS X, and I assume recent Linux versions).

      A firmware upgrade with the ability to connect to download sites would be nice, though. Could even use a PSP-specific XML file on participating sites.

  • Link to TFA, not another summary! (Score:5, Informative)

    by Kaimelar ( 121741 ) on Tuesday May 03, 2005 @02:29PM (#12422807) Homepage
    How about having the summary link to the article with content, instead of another summary:

    http://news.google.com/news?hl=en&ned=&ie=UTF-8&q= psp+marketing+promotion+vehicle&btnG=Search+News [google.com]

    Going to the link through Google News gets by the NYT registration.

  • Not only for PSP (Score:1, Informative)

    by Anonymous Coward
    It's formatted to fit on the PSP's screen, but the files are just normal MP4 files. You can play them on your PC with video players like VLC.

    Not particularly relevant to the AtomFilms material, which is already available to download, but some of the music videos mentioned in the article are only otherwise available in streaming format - these PSP downloads are a good way to save them to your PC.
    • Actually, they're not even formatted for the PSP's screen. They're just mp4 files that the PSP will play without any further tweaking or file renaming.

      If they're going to go to the trouble of making downloads targeted at PSP users, would it be too much to ask for the videos to fit the aspect ratio of its screen?

  • If anything, this will influence people to buy more of them expensive proprietary memory sticks...

    If there was only some sort of UMD burner that one could buy... :P

    - shazow
  • And what is this article then, a press release in order to get people to submit work to do free advertising for Sony? No thanks. They can give me a paycheck if they want my work, and they'll have to wait in line behind all of my other clients.

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