Survey Sees Tough Times for 360 in Japan 116
GamesIndustry.biz is reporting that a survey recently conducted by Japanese news agency C-News would tend to suggest that the Xbox 360 will encounter consumer resistance when it is launched in Japan. From the article: "The poor showing for the Revolution is perhaps understandable, given that Nintendo has released only sketchy outline details regarding the console so far - but the figure for the Xbox 360 will come as a disappointment to Microsoft, which has focused heavily on the Japanese market in recent months." GameDailyBiz has a look at the survey as well, concentrating on the PS3's popularity.
C stands for Captain obvious? (Score:4, Funny)
No tell me it ain't so! I really expected the Xbox 360 to do so well in the Asian markets!
Oh crap I forgot to open my tag.
Re:C stands for Captain obvious? (Score:3, Informative)
Protectionism? (Score:4, Interesting)
Re:Protectionism? (Score:2, Interesting)
I don't know if I would call this protectionism (maybe nationalism?) but I agree with your example.
The same mindset that made Americans (back in the 70s/80s) insist that American cars were better than Japanese cars, despite overwhemling contrary evidence, probably exists in some Japanese making them insist that Japanese consoles are better than American consoles.
Although in this case they are probably right.
Re:Protectionism? (Score:3, Informative)
Re:Protectionism? (Score:5, Insightful)
(I'm guessing your first "people" should be "way")
Some people (or as I like to call them, "idiots") suggested when the Xbox first bombed in Japan that it was because of some sort of "racism" or xenophobia against westerners. You don't seem to be going that far, which is good, but I should probably try to head this off before it goes down that road...
The Japanese have no xenophobia towards westerners. In fact, just the opposite - American and European products are "in" in Japan and have been for some time now. Levi's, McDonald's, Starbucks, Gucci, Prada, all incredibly powerful and popular brands in Japan. Western-style clothing has completely replaced Japanese-style clothing, western-style weddings are now standard (even if the participants are not Christian), and for a while the #1 film of all time there was Titanic. Even Pearl Harbor did pretty good box office, considering!
So to even suggest there's protectionism, xenophobia or worse, "racism" going on is at best ignorant.
The fact is MS just got it so completely wrong with the original Xbox that they will probably never recover there. They paid absolutely no attention to the wants of Japanese gamers at first - they do have different tastes, and they have different wants and needs as far as the design of the console itself goes. The system was not what they wanted, the games were not what they wanted.
One thing about Japan is there is a lot of brand loyalty, and conversely a lot of brand avoidance. If a company gets a reputation, it is very hard to shake that reputation. The Xbox pretty quickly got a reputation as being big, ugly, unreliable (the scratched disc issue was a big story there), with bad games that nobody wanted to play. Despite the marketing for the 360, that reputation is going to be a very tough thing to overcome there. If you ask a gamer in Japan what they think of when they hear "Xbox", the most likely answer is going to be "kusoge" (I'll leave you to look that up).
Even ignoring that, though, I'm not convinced the Xbox 360 has overcome all of the original Xbox's issues. It is still big. It is still not styled the way the Japanese expect a console to be styled. (Painting the thing white does not automatically make it look like a Japanese product.) The PS3 has some issues too, but Sony's brand loyalty can overcome that. MS is not operating from that position of strength there so they really had to nail the design of the system, and they didn't. At least not for Japan, despite all their best efforts (including consulting with a Japanese design studio - who they seem to have totally ignored).
I have a feeling MS will get more than 2% of the market when all is said and done, as they really are making a push with developers there this time. But they will still be a very distant third, and I'm not sure the ROI is going to justify the effort and expense.
Re:Protectionism? (Score:2)
But yeah, my impression was definitely that there's a lot of brand loyalty/avoidance over there.
Re:Protectionism? (Score:1)
You missed a detail. (Score:3, Interesting)
I mean, when anime was completely "IN" America, anime games were also "IN". Suddenly Japanese can handle 2 hours of Pearl Harbor (dear god their resistence for crap is amazing) but they cant play halo ( a space soldier fighting aliens? there must be at least a 100 animes/manga with the same theme) or a Fighting/Volleyball game with girls showi
Re:You missed a detail. (Score:1)
Re:You missed a detail. (Score:1)
Re:You missed a detail. (Score:1)
We have sanitized versions, but look at an elementary school. I guarentee you'll find a bunch of young kids talking about Dragonball, Pokemon, and/or YuGiOh (all Japanese-made anime). Kids will have anime backpacks, shirts, binders, and video games.
Anime is shown on Cartoon Network and G4 (at least one of which, many people with cable get). For those of us with satellite, there's also an entire Anime network. There are several large
Re:You missed a detail. (Score:1)
If anime is so in, why is it that for the most part, anime is shown in totally undesirable timeslots (late night, Fridays or Saturdays)?
Is Sci-Fi also not "in" then? Stargate SG-1, Stargate Atlantis, and Battlestar Galactica are all doing well, but they are shown on Friday night.
Why are people who watch a lot of anime considered geeks or otakus?
Because people make fun of other people. Humans suck and make one another feed bad. It's what we do.
Try talking to a random person about Spirited Away. Chan
Re:You missed a detail. (Score:1)
I don't think "in" has to mean every single person in the entire fucking country wants to ride it's nuts. I mean.. that's like.. "really in". That's far surpassed just plain old "in".
It's like the great squirrel fire of '89
Re:You missed a detail. (Score:2)
I love Anime!
Re:You missed a detail. (Score:1)
The Pokemon television series and movies, however, are definitely anime.
Re:You missed a detail. (Score:3, Interesting)
Two things:
1. They are interested in western games. They are just not interested in bad western games. American and to some extent European audiences don't seem to see the difference. I mean what are you expecting, a crap GTA ripoff like True Crime: Streets of LA to sell as many copies in Japan as here? A mediocre shooter like Halo selli
Re:You missed a detail. (Score:2)
Ok so you didnt liked halo, congratulations, what about the millions of people who bought it in America and Europe and play it online almost every day?
Why did the Japanese bought GTA? because is an American game that plays Exclusively in a Japanese console? (at least for a few months)
What about phantom dust? thats a succesful Japanese exclusive xbox game that made fans buy one to play it, and it w
Re:You missed a detail. (Score:2)
I'll answer: There's no money in it. MS failed Japanese buyers by not garnering the support of Japanese devs and pubs. Japanese buyers didn't buy Xbox as a result.
Thank you! there! we can summarize all this conversation to that.
Given that it's summer, a hi-mag magnifying glass should burn that straw man up just nicely.
Im not sure what does that mean, but I dont really want to know.
Btw: Contrary to popular belief, disagring and arguing doesnt mean trolling.
Re:You missed a detail. (Score:2)
Vehicles and Electronics are the biggest things that the Japanese feel protective about when it comes to brands. That sa
Re:You missed a detail. (Score:2)
Japanese won't play Halo for the reason they won't play most FPS:
1) Games that simulate pointing guns at others from the first person are viewed as excessively violent and offensive. No, seriously, I can dig up quotes from Japanese gamers on this if you want. Third person is okay for some reason, I recall GTA being a hit over there with import fans.
2) Many Japanese gamers experience acute motion sickness when trying to play FPS, any FPS. This phenomenon is well-documented and has lead to the entire FPS
Re:Protectionism? (Score:2)
Even ignoring that, though, I'm not convinced the Xbox 360 has overcome all of the original Xbox's issues. It is still big. I
Re:Protectionism? (Score:3, Insightful)
Re:Protectionism? (Score:1)
Most consumers don't consider the kind of hardware in a game console. They want it to function reliably, run the sort of games they want to play, and not be too big/too small. To put it another way, if MS had decided to use a lead inner coating for the XBox, to reduce EM interference or whatever, would you merely shrug off the extra 20lbs or would you be at all moved to consider
Re:Protectionism? (Score:2)
Except that they do (though it is beginning to die out along with the older generations of set-in-their-ways Japanese, as is their traditionally conformist culture). They might like some of our products, but that doesn't mean that even a majority of them like us as a people. As for how nicely they treat Americans? That's called "politeness," something that the Japanese are very good at. The Japanese aren't nearly as xenophobic as they were 50 years ag
Re:Protectionism? - Hell yes!!! (Score:1)
And the real answer is......
http://news.bbc.co.uk/1/hi/world/asia-pacific/467
Re:Protectionism? (Score:4, Interesting)
Only about a hundred times, both as part of my former job in the video game industry and for pleasure.
Since all of us have AIDS and enjoy raping japanese youths, you won't live long enough to enjoy the close company of many Japanese.
You'd probably want to inform my wife of that. She was born and raised in Ryu-Gasaki. How do you think I know about western Japanese weddings?
btw, you are one of the "people" I was referring to in my original post. If this is your idea of what Japanese people think of us, then you are at best misinformed.
Re:Protectionism? (Score:2)
Maybe, except they've done poorly in all the Asian markets. I'm surprised they're so far behind Sony in Korea.
Re:Protectionism? (Score:2)
Japanese aren't really that xenophobic.
Re:Protectionism? (Score:2)
Only if the foreign car sellers put the steering wheel on the wrong side of the car [vincentvds.net] for 25 years.
Look at the current titles (Score:5, Insightful)
While not all, most of the Xbox games are pretty geared towards American pop-gaming trends, and you can't expect to market to another country when you don't speak their language (figuratively, of course). You have to know your audience.
Re:Look at the current titles (Score:2)
Re:Look at the current titles (Score:2)
Back then, it was a little bit easier to impress when there wasn't as much selection for consoles in the US or there was a niche yet to be filled by American game developers.
Now there is a plethora of choice in the gaming market, and most people that have the option to get a system aren't
Re:Look at the current titles (Score:2)
For example, in the early days of Nintendo of America, it was administered by a mix of Japanese and American people, so that they could act as some kind of ambassadors who would report back to Nintendo HQ about current trends and cultural issues.
They seemed to have stopped doing that now though.
Re:Look at the current titles (Score:2)
Re:Look at the current titles (Score:2)
Also in the US MS had alot of 3rd party xbox support with only a few notable exceptions that eventually came over anyways. Japan could have seen better games from Japanese developers if other developers would have just taken a chance, but none
No Shit (Score:2, Insightful)
Re:No Shit (Score:2)
You're talking out your ass! From what I see, Japanese games suffer just as much from "play it again" syndrome as anyone else, perhaps even more. Console RPGs are almost entirely the same every time, as are side scrolling spaceship shooters, and there's also billions of those incredibly pointless slashers with no story that involves you mashing buttons for 20 hours straight until you beat the last boss.
American games on the other hand seem to focus on shooters more, and maybe racers, and sports games -
Re:No Shit (Score:2)
Think back through the major innovative games, how many originated in Japan or from a Japanese game? TONS. Tetris is an exception, Myst to some extent, and a few others but could be counted without taking my pants or shoes off.
The real i
Re:No Shit (Score:2)
1) CREATED THE FIRST COMMERICALLY SUCCESSFUL CONSOLES!!!! Hmmm... thats a pretty big one isnt it? The Atari and Intellivision basically invented the market. Not to mention the games on those systems pioneered most of the concepts that are cloned today.
2) Created the first 1st person shooter. Thats a pretty big deal, no?
3) Basically c
Re:No Shit (Score:2)
I wont bother with my personal opinion on these games, but I will admit, for reasons I dont understand other people seem to enjoy them. Then again... other people enjoy Karaoke... probrably the same group.
So I suppose net result, I can think of two Japanese contributions to the world of gaming.. 1- the pet game
2- the party game
I give the Japanese
Re:No Shit (Score:2)
hehe, yeah lump in Canada, Europe, etc. to claim *AMERICA* is where innovation comes from. Christ, flawed logic spews forth from your post like a waterfall. Umm, Molyneux is not American by the way... but again, in your made up world he is.
Gee, simulation titles aren't deried from Japanese titles... heh, whatever.
Yeah, you must be
Re:No Shit (Score:1, Troll)
hehe, yeah lump in Canada, Europe, etc. to claim *AMERICA* is where innovation comes from. Christ, flawed logic spews forth from your post like a waterfall. Umm, Molyneux is not American by the way... but again, in your made up world he is.
Lumping Canada, Europe and Western Europe is pretty much a requirement in todays market. Bas
Re:No Shit (Score:2)
Re:No Shit (Score:2)
That aside, almost every example you gave isnt actually innovative at all, except of course the ones ive already mentioned. Many of them are damned fine games, but the core almost every one is a refinement of an existing play dynamic. I guess the problem is partially the game media itself, the word innovative is thrown around WAYYYY to much, so people start associating refine
Re:No Shit (Score:2)
Re:No Shit (Score:2)
Hey... I never said that North Americans are better at the business... this conversation is about Innovation, remember.
2 - Japanese players, for the most part, don't play FPS games.
3 - Japanese players, for the most part, don't play Western oriented sports games.
4 -
Re:No Shit (Score:2)
You mean like how Henry Ford invented the automobile?
I think the real point you're trying to make is how american companies are great at creating new industries. And they're also really good at getting pushed out of the market due to their incompetence.
7)
Re:No Shit (Score:2)
We are talking about INNOVATION, im getting pretty sick of repeating that, as pretty much everyone that has responded seems to be missing that fact.
Here for quick reference... or incase you simply dont understand,
Re:No Shit (Score:1)
Re:No Shit (Score:2)
Re:No Shit (Score:2)
FPS's arent innovative... the first one was. If you read my other posts ive made, I already explained dune is regarded as the first RTS.
Innovation was about the first console, the first FPS, the first RTS, etc... etc... after that, theres a ton of derivitive shit, but thats never been what I was talking about.
Re:No Shit (Score:1, Insightful)
Re:No Shit (Score:2)
Re:No Shit (Score:2)
Re:No Shit (Score:2, Insightful)
There are no such thing as "FPS/Media Consoles." Hentai and dating games are not innovative (serously you're trying to tell us porn is innovative?) And Americans aren't clueless about video games. They just have a different and less socially inept taste of video games than the parent's.
Re:No Shit (Score:2)
Rather, it takes dozens of mediocre games. Long, multi-game series of mediocre games. Entire generes of mediocre games.
Use of irritating, nonsensical titles helps too.
Re:microsoft knows this (Score:1)
Gameindustry.biz (Score:1)
Doesn't surprise me (Score:4, Informative)
The Xbox sales for the first half of this year are 9,000 some units. Well that's to be expected from old hardware right? Wrong, the PS2 sold over one million units in the same time frame, and it's older than the Xbox. Additionally the top selling Xbox game in the period was Fable, selling 12,000 units. A re-released PS game sold more copies than it.
I'm not sure what it is about Japanese consumers that turns them away from the Xbox. Maybe it's the fact that both Sony and Nintendo are Japanese companies whereas Microsoft is from the US. Even with games like FFXI slated to come out for the Xbox 360, I don't think it's going to do much for it in the Japanese market. I firmly believe it will be #1 in America, but in Japan it might as well not even try.
Re:Doesn't surprise me (Score:4, Insightful)
Look at the styles of the games that do well in the larger markets in Japan and the US. For the most part, the Japanese mainstream just doesn't get into the same stuff that makes the USians buy games, and for the most part the reverse is true in the US.
If Microsoft wants the 360 to do well in Japan, they're going to need to make a huge investment in getting a large library of games that the average Japanese person will want to play. Sony did it right with the PS and PS2 - they have a huge library of games for Japanese gamers, and another huge library of games for USian gamers.
Now as to the FFXI game for the 360 - that's *one* game. And, there will be a few more that are *sort of* geared towards the Japanese market. But, unless Microsoft can come up with a must-have like Nintendogs, these few titles just aren't going to cut it.
To put it in reverse: Imagine if the PS2 library of "american" games numbered less than a dozen - no sports games, no beat-em-ups, no driving games, none of that stuff. How many USians do you think would buy a PS2 just so they could play Parappa the Rapper? My guess - about the same number proportionately as the number of Japanese who'll buy a 360 for FFXI.
Re:Doesn't surprise me (Score:2)
I believe that was called the Gamecube.
Mark the article as flamebait (Score:2)
Anyway, yes it did came as a surprise, not this article, but the lack of asian oriented games for x360 out of the bunch of fps titles and heavily american based games (such as madden) only 3 or
Re:Mark the article as flamebait (Score:2)
Later this month, they have their unveiling in Japan. This is most likely where the new announced Square game is going to shown. This is where Mistwalker studios games will be shown... The markets are different and the games those markets want to see are different. I would want until after th
Re:Mark the article as flamebait (Score:2)
Still there are some key areas where MS apparently didnt considered the Japanese the most obvious of them is size, MS promised the x360 would be smaller, since Japanese want their consoles to be easily portable, they didnt comply with that (although the ps3 isnt so small either). Lets wait and see...
I wonder how they think it looks? (Score:1)
Now I don't like the way that the new Xbox looks (big disappointment for me) but I'm sure that Microsoft wanted to design something pleasing to Japanese eyes given all the flack that they got about the original Xbox. I just wonder if they were successful.
Does any have any info on this?
Re:I wonder how they think it looks? (Score:2)
"Even ignoring that, though, I'm not convinced the Xbox 360 has overcome all of the original Xbox's issues. It is still big. It is still not styled the way the Japanese expect a console to be styled. (Painting the thing white does not automatically make it look like a Japanese product.) The PS3 has some issues too, but Sony's brand loyalty can overcome that. MS is not operating from that position of strength there so they really had to nail the design of the system, and they didn't.
Sick of people calling the Rev a poor E3 showing (Score:1)
Seriously. All we have for the 360 and PS3 are bull shit numbers that mean nothing, there are NO real world numbers just hyped up BULL SHIT.
Second the games shown on the systems were fucking pre-rendered crap that wasn't even running on the console. Whoopty fucking doo.
Third people say the Revo was just an empty box. What, you mean the PS3 was a complete and final product? Fuck no not even close and the same thing goes for the
Re:Sick of people calling the Rev a poor E3 showin (Score:2, Informative)
You mean, other than the 360 games that were running on Alpha dev kits at E3? At least one system was showing actual games...
Re:Sick of people calling the Rev a poor E3 showin (Score:1)
Re:Sick of people calling the Rev a poor E3 showin (Score:1)
And I've seen actual games running on an actual 360. No canned stuff. And I've seen both Alpha and Beta dev kits up close. I've watched other stuff running on the hardware too.
Japanese 2005 Sales Roundup (Score:1)
Source (Score:1)
http://www.gamespot.com/news/2005/07/12/news_6128
I want to know... (Score:1)
Most good video games were made here first. Remember Atari? Remember Commodore? Some of the most memorable moments in gaming took place on those two systems, yet your collective heads are so far up the Japanese ass that you cant smell the shit they produce. I can think of one innovative title off the top of my head that came from the far eastern shores last year. Katamari...Thats it. The rest was Ratchet and Clank, Sly cooper, and Mario rebrand
Re:I want to know... (Score:1)
Which is why the American press named it the fourth best game in recent years, [gamerankings.com] above such American classics as Half-Life 2 and the Halo series. Because it was eye candy. Right.
And I'm sure the American press was also holding their noses when Paper Mario 2 was consistently rated one of the top RPGs of the year, and when Pikmin 2, Metal Gear Solid 3, Zelda: Minish Cap, and Viewtiful Joe all reci
Re: (Score:2)