Microsoft Looking For Xbox Moms 95
WillAffleckUW writes "In a New York Times article republished here in International Herald Tribune, Microsoft says it is desperately seeking moms to play XBox games, and has a marketing campaign for women gamers. Apparently not satisfied with its target audience of 17-24 yo males, they are even giving away thousands of free consoles on the radio. Most analysts doubt that the FPS and combat-heavy XBox gaming selection will sell well to women though." From the article: "This time, Microsoft is planning a wider attack. Brochures being sent to major retailers like Best Buy prominently describe the 360's ability to double as a DVD player, play music from an MP3 player through a television's speakers and even display digital photos on a TV. Its game functions, while impressive, are only part of the message."
And how is this supposed to work? (Score:2)
Didn't Sony do this with the PS2 when it first launched and a huge majority of users just ended up using it as a DVD player or PS1 playing machine for the first year?
Re:And how is this supposed to work? (Score:2)
I don't remember Sony every specifically advertising it as "It is a DVD player that does games" or something li
Re:And how is this supposed to work? (Score:1)
Re:And how is this supposed to work? (Score:2)
Huh? The Saturn was not backward-compatible. The PS2 was the first home console that was backward-compatible out of the box since the Atari 7800 in 1987. (The Sega Genesis had an add-on that made it SMS compatible, but it was not standard equipment.)
Re:And how is this supposed to work? (Score:2)
It wasn't backwards compatable. The Gameboy Color was though!
Re:And how is this supposed to work? (Score:1)
I don't think the Saturn was backwards-compatible at all with the handful of Sega-CD games that were produced.
Re:And how is this supposed to work? (Score:2)
As others have mentioned the game boy systems have been (why I added the word "home"). The Genesis could play Master System games (if you bought an adaptor, as could the Game Gear). And there have always been after-market thi
Re:And how is this supposed to work? (Score:2)
Fixed your sentence to point out that they didnt stop at the PS2.
Jail? (Score:3, Funny)
Do they have the game Calgon (take me away)?
Nintendo Leads Again (Score:5, Insightful)
Could this marketing campaign just be a result of Microsoft's recognition of this threat from Nintendo?
Re:Nintendo Leads Again (Score:2, Insightful)
Dude, open your MIND... (Score:1)
Re:Nintendo Leads Again (Score:3, Insightful)
1) Remote control-type device that you hold in your hand. When you want something to move, you move it. When you want to shoot at (or in some other way affect) an object, you point at it and hit a button.
2) Strangely-shaped (though somewhat nice ergonomically) device with what looks like several ways to move your character; you have to figure out which to use for wh
Re:Nintendo Leads Again (Score:2)
Bow Before Your Nintendo (Score:4, Insightful)
I think I'll name this reply "Bow Before Your Nintendo" to get the same moderation response.
Re:Nintendo Leads Again (Score:2)
As
Re:Nintendo Leads Again (Score:2)
Maybe... (Score:3, Funny)
Dr. Phil Live?
Hallmark Channel Games (Score:2, Insightful)
I was laughing pretty hard
I can see it now (Score:5, Funny)
Re:I can see it now (Score:1)
I'm suspecting that when I get to that point, the kids won't be playing games until the homework is finished - because I'll be playing instead.
All part of MS's strategy (Score:1)
2) Have all technical support lines flooded with thousands of questions like "How do I plug it in?" and two hour sessions which end with "Oh, so you mean I have to put the disc in before it will work?"
3) Face a mountain of returns from women who thought "wireless" meant no power cable or connection to the TV.
3) ??
4) Profit!!
-Eric
Translation (Score:5, Insightful)
You didn't buy our last console because the games were terrible (as far as things to appeal to Moms)
You wouldn't buy our new console because the games will be terrible (as far as things that appeal to Moms)
So we are firing a shotgun-blast of pointless features we tacked on for the sole purpose of marketing bullet-points and "but Sony and Nintendo don't do ____" at you in the HOPES that SOMETHING will stick and might get you to look at buying our console.
Because you NEED a $400 DVD player (which has inferior quality to true $400 DVD players, I bet). You NEED a $400 box to listen to your iPod on your TV (because that $3 headphone->RCA cable won't work well enough). You NEED to be able to view your photos on the TV (because every digital camera in the last 5 years won't let you do that... no... wait...).
This is a STUPID marketing tactic. It's like trying to sell pickup trucks to women because they include a makeup mirror. Who would buy a pickup truck not because they needed a car of some sort, but because of the makeup mirror. No, worse: it is selling fridges to Eskimos because you can use the top of it to collect dust.
You want female gamers? Make good, fun, nice, games. There are other genres than Sports, Xtreme Sports, FPS, and Fighter. Look at Nintendo. They have the Mario games (even the Mario sports ones can appeal to women), they haver other games like Animal Crossing, and they also have things like Nintendogs.
Has it occured to you that you have pushed so far to towards 18 year old males that you no longer don't appeal to women, you are actively driving them away? I wouldn't be surprised if that was true.
It is now, and always will be ALL ABOUT THE GAMES.
Re:Translation (Score:3, Interesting)
You know what baffles me? (Score:3, Interesting)
See, the full "story" is that in the beginning, a.k.a., in the days of Pong and PacMan, the industry had a pretty good 50-50 gender distribution and they knew it. Then somewhere along the road they somehow decided that "chicks don't play games", making games only for horny 16 year old males is all that's needed, and using women as sex objects to sell to games to those males is perfectly ok.
What's fascinating is
Re:Translation (Score:2)
Just tell mom... (Score:1)
Important Information (Score:1)
It's okay, however, becaues you can go to any electronics retailer and get a stereo (male) to stereo (male) headphone jack and plug your MP3 player directly into almost any device that plugs into a wall and has speakers. If not, just get a stereo to component sound... It's going to be okay.
Honestly, if you can afford the 360 and your television has the best speaker in the house...
X Moms (Score:2, Funny)
Yeah this would work. (Score:2)
I'm in IT, I'm like their "typical gamer" and I barely have time to play games anymore, I get in a couple hours a day if I really look for it. If I find a girlfriend that time will be cut to non existant.
So either they expect single mothers to f
Re:Yeah this would work. (Score:3, Interesting)
A lot of younger women play games as well. Genres that attract women in general tend to be different (i.e. RPGs and puzzle games) but plenty of women even enjoy FPS (see www.pmsclan.com for example).
Gaming can replace TV watching as family entertainment and can provide a more
Re:Yeah this would work. (Score:2)
I'm not saying NO women will get this, or no women play games, but they are called a minority (gamer girls) for a reason. I think this is a big mistake for Xbox 360 because targetting that category is hard, and they are trying to make it sound like a entertainment "unit" rather then a game station for these women (more focus
Re:Yeah this would work. (Score:2)
Keep in mind though that there is a difference between someone you might call a "gamer" and a casual player. There are a lot more casual gamers, playing Bejeweled or Scrabble online. Stuff that is quick to get into and quick to put down. I think it would be possible to pull some of these people away from Yahoo games and the like onto a service like Xbox live - but I doubt MS
Re:Yeah this would work. (Score:2)
However the sort of game that one can play very casualy isn't found easily on the xbox.. or for that matter any console. While Super Smash Broth
Yup WoW is the trick (Score:1)
But over the summer my Mother started playing WoW on my account at the urging of my brothers. Now I have to fight with her over game time. Since I no longer live at home I find myself being kicked off WoW a
Re:Yeah this would work. (Score:2, Insightful)
Or is it the married woman, who takes care of a husband..."
Dude, is it suddenly like, 1953 in here?
You realize not every woman is a housewife or a spinster, don't you?
Re:Yeah this would work. (Score:1)
But the ones who have their husbands drive them to work, or take the bus/train to work can't be expected to lug around a 360 and a tv with them. They end up buying DSs to play Nintendogs on their rides.
Re:Yeah this would work. (Score:1, Flamebait)
Re:Yeah this would work. (Score:2)
This is News? (Score:2)
I thought the reason for advertisements was for MS marketing to communicate with the public. But...this is an actual a
Kind of pricey just to do these things. (Score:3, Insightful)
I have a DVD player that cost me $30 that does all this.
Re:Kind of pricey just to do these things. (Score:1)
I have XBMC that cost me $0 that does all this...and more!
Re:Kind of pricey just to do these things. (Score:3, Insightful)
XMBC is free.
Yeah free and there is no need for and xbox, mod chip and wireless network adaptor. (cables look messy in your living room).
Great so I'll just go to PC World and take home a free PC to run linux on then shall I?
Bah some people should think before spouting random drivel.
Re:Kind of pricey just to do these things. (Score:1)
> adaptor. (cables look messy in your living room).
Already had an xbox in the lounge room, the adsl + router + wi-fi ap is also in the lounge room (close to phone outlet to reduce db), I have wi-fi from PC to AP and ethernet from xbox to router, cables don't have to look messy if you design your environment correctly.
So for me, yes the XBMC was free to get MP3,OGG,AVI,DVD,streaming content from PC (windows or linux), weather,x
the xbox peripheral most moms want... (Score:3, Funny)
is some kind of remote-control/egg-timer that could completely lock the xbox from booting up more than X hours a day or between the hours of Y and Z.
(just a wild guess...)
Wtf is this... an astroturfing campaign? (Score:5, Interesting)
And it sounds like an advertising message.
We've been inundated recently with Xbox stories and they're suspicious. For a start, the spelling and grammar has been too good. Look at that sentence above: the word "its" doesn't have the customary (yet incorrect) Slashdot apostrophe. The paragraph cuts to the point and is coherent. It is entirely unlikely anything I normally read on Slashdot.
Only 24 hours ago was another story where Allard was saying there would be shortages. The very unsubtle message from Allard was "Buy your Xbox 360(tm) immediately because otherwise you'll miss out". Another uncharacteristic story that reeked like a hidden advertisment.
24 hours before that, another Xbox story. I don't even recall what it was about, I just know that each day I open Slashdot and there's another fucking Xbox story. This looks to me like an astroturfing campaign. Microsoft has done this before and I wouldn't be surprised if they're doing it again.
Re:Wtf is this... an astroturfing campaign? (Score:2)
I love Google, I'm just sayin'...
"J. Allard Predicts Disappointment at 360 Launch" (Score:2)
There's definitely probably a little astroturfing going on by MS. But it's also pretty likely that we see a lot of Xbox360 news because there is a lot of Xbox360 news right now. Most gaming forums I visit have a lot of discussion about it because of the inpending launch, so it doesn't seem weird to me that you would have a lot of focus on it on Slashdot. You can only have so many articles about the PS3 and especially Revolution
For starters... (Score:1)
M.I.L.F (Score:4, Funny)
Re:M.I.L.F (Score:2)
Funny Story about my Mom (Score:1)
My mom in real life is definitely not an agressive driver or even a driver with a focused attention. She would sign notes to our teachers while driving us kid
So try different games? (Score:2)
Additionally, yes, you've noticed a very real phenomenon, non-gamers and casual gamers tend to show more empathy towards
Games? (Score:2)
Re:Games? (Score:2)
Um, not really. MarioKart might be fun online. If, y'know, all my friends who don't live near me had the same system as me. Which isn't all that likely. Some of my friends have a console of one type or another, some play PC games, some don't play video games really at all.
Sorry, but not having to get my friends together in one place to avoid playing against a horrid CPU is REVOLUTIONary.
Yeah, god forbid you should have t
Re:Games? (Score:1)
Moms don't have time to play XBOX (Score:1, Offtopic)
I am not a Mom.
MS - you want gamer girls? Fine. You can successfully market to Gamer Girls. But don't insult us by going for 'Gamer Moms'.
I don't know any "Gamer Moms!" And that just offends me, as a non-mom Gamer Girl, to be lumped in the same category as the Moms. You do know that some women choose not to have children? Or don't have them yet?
The women I know who are moms don't play video games anymore. It's th
Re:Moms don't have time to play XBOX (Score:1)
Re:Moms don't have time to play XBOX (Score:1)
Re:Moms don't have time to play XBOX (Score:1)
Re:Moms don't have time to play XBOX (Score:2)
The "Enter" key is located on the right hand side of the alphabetic portion of the keyboard, it usually shows the word "Enter" on it and/or a big arrow pointing down and left. Pressing it will skip to the next line. Just try it, it's easy!
See?
There's a rule-of-thumb that says longer messages contain less information than short ones; they need a lot more obfuscation.
Well, I can sorta see her point too (Score:2)
It's not just about women. Since you do ask "what about fathers?", I can say I've seen the exact same thing happen to fathers.
I have a male co-worker who couldn't even stop from talking about Counter-Strike. Heck, I'm a hardcore gamer myself, but even by my standards that guy was just obsessed. He _lived_ for that one game, and had no other topic than his work and that.
Re:Well, I can sorta see her point too (Score:1)
Re:Well, I can sorta see her point too (Score:1)
I think Microsoft is aiming for two things. First, is convincing those mom's to buy Xbox360 for Christmas. Spending $400+ on your son for Xmas sounds a bit extreme but if you convince the mom it's a family gift, it's not so bad. Sure, mostly little Johnny will play it but you can also use it to play m
it's all about justifying the purchase (Score:4, Insightful)
Microsoft is not trying to appeal to Mom gamers, they are trying to provide information to help you convince mom (your wife, your actual mom) that purchasing an X-box 360 is a justifiable expense. Women are often the financial gatekeepers in a household. Unless you're quite wealthy, spending $300-400 on a new console system is going to involve "running it by mom". If you can tell Mom, "it's a DVD player" and "we can view our photos on it" and "we can listen to music on it" it makes it sound like more than just a game machine, it makes it sounds like a home entertainment device. This might be slightly easier to sell Mom on than "it's the next big console!"
Furthermore these same arguments can help people who are their own financial gatekeepers reach the same conclusion. Living alone? Got a job but not a tonne of money to burn? Research has shown that when purchasing an expensive item, consumers often need to come up with some kind of justification for why the purchase in question is worth it. This is in part why high-end items often have extra arguably useless features. These extra features help you build a case in your head that spending the extra money "is worth it".
Microsoft doesn't have delusions of halo playing housewives, this is all part of convincing families and individuals that the 360 is more than just a gaming machine so they'll be willing to purchase it.
Re:it's all about justifying the purchase (Score:1)
Huh? (Score:2)
In all seriousness, I know there are women out there that play Xbox and all, but mothers ain't exactly their target audience, never have been, and likely never will be. All they can hope to find is a mother that thinks and acts like an 18-24 year-old guy, and I doubt that's the kind of person they want to parade around in advertising campaigns to appeal to a broader au
Re:Huh? (Score:1)
Re:Huh? (Score:2)
But most of what Microsoft offers the state of California won't let retailers sell to unacompanied minors. It'd be like Guiness looking to make a good impression on mothers ("The Kid-Friendly Beer!(TM)"). At the very least, most of the Xbox-exclusive games aren't parent-acceptable; it'd make more sense to get a PS2 (like yourself).
And no, before anybody accuses, I'm not a rabid Sony fanboy, I'm a Nintendo fanboy.
Re:Huh? (Score:1)
It's the games - stupid! (Score:3, Interesting)
Buffy - great story, familiar characters, easy controls, logical puzzles.
Lego Star Wars - great story, familiar characters, easy controls, logical puzzels.
Puyo Puyo - pretty graphics, easy controls, logical puzzels.
Make games that are fun - not a chore. Games that can be picked up again after a week or month without having to releasrn the ABAXYA button combo. Games that *gasp* are fun.
TR
*Who is not my mother - you sicko!
Re:It's the games - stupid! (Score:1)
So far, my xbox is as of yet untouched by my wife. She much prefers the Gamecube, and is always tied up in Animal Crossing. She also enjoyed Pikmin and Eternal Darkness.
You want mom's? (Score:2)
Buy popcap games. Or clone them. Same with the puzzle type games at yahoo. This might offend some, but the majority of gamers that are female and over the age of 30-35 want puzzle games and pretty much nothing else. Maybe, something like the sims could fly but it's unlikely. Most women I know in that demographic look for something with
Re:You want mom's? (Score:1)
Moms playing video games (Score:2)
I showed her Metroid Prime and she exclaimed, "Oh, so she's just fulfilling the role of a man! This game is so sexist."
So, screw it! Feminists just can't like video games.
Re:Moms playing video games (Score:1)
Seems to me... (Score:1)
Re:Seems to me... (Score:2)
HA HA you suck!