Nokia Declares N-Gage A Failure 216
chrisbtoo writes "Nokia's VP of corporate strategy has admitted that the company's ill-fated N-Gage was not the success they'd hoped it would be, and they won't develop the platform further. The device sold 2 million units in 3 years, against projections of 6 million. They'll continue to build the gaming software into their Series 60 phones, but gaming won't be a priority for them until 2007." From the article: "The company launched the N-Gage in 2003 but sales have been disappointing and, according to the company's roadmap, mobile gaming will not be a focus until 2007. Nokia is concentrating on mobile music for the rest of this year, and next year's main push will be on driving mobile television."
Wow (Score:3, Funny)
seriously though. It wouldnt have worked even if they tried. No game system is ever supposed to have a screen taller than it is wide, especially in first person shooters. no one's going to snipe you from the top. theyll all use a chainsaw on you from the side!
Re:Wow (Score:3, Insightful)
Ah those kids today, too old to have enjoyed Tempest, Centipede, Galaga...Pac-Man...
Re:Wow (Score:2)
Huh? The original Game Boy had a resolution of 160 by 144. It was NOT taller than it was wide. The DS is as close as you could get on that, and that would be a weak argument despite the its success.
Mod -5, Wrong (Score:2)
Not worth the hype (Score:4, Insightful)
Re:Not worth the hype (Score:5, Interesting)
if it was usable as a portable gaming system, I think they would have sold the projected 6-million.
the hype was probably responsible for the 2 million sales they DID get.
Re:Not worth the hype (Score:2)
Hardly any games, pretty much just a half assed effort by nokia to grab money off kids and the type of people who have to have the latest gadjet.
Re:Not worth the hype (Score:1)
Re:Not worth the hype (Score:3, Interesting)
I only have about 4 N-Gage games, but I also have emulators (NES, GBC, ZX Spectrum), a browser, an ebook reader, email, and some Series 60 games. And I still enjoy it, even though I also have a 6630 (much more powerful, but doesn't fit in my steering wheel, so I can't read when I drive, and doesn't have a decent D-pad like the N-Gage).
Re:Not worth the hype (Score:4, Insightful)
Re:Not worth the hype (Score:2, Insightful)
Am I the first to wonder... (Score:4, Interesting)
Re:Am I the first to wonder... (Score:1)
Re: (Score:2)
Re:Am I the first to wonder... (Score:2)
I don't think so. We haven't even been introduced.
Re:Am I the first to wonder... (Score:4, Insightful)
Advanced technology be damned I tell you! (sarcasm here, people) but I still get plenty of dropped calls and basic connection failures. I think the size of phones sort of limits them to being good at being a phone and about one other task. With the possible exception of a PDA though, I don't think I've seen any multi-function phone that does a secondary task well enough to make someone stop using their dedicated camera/music player/game device.
Spy der Mann hit it almost squarely on the head with this. People have been stretching themselves too thin in some attempt to add widgets to your cell phone because we all love everything to be portable, and most of us already have cell phones to begin with. The only problem here is that there wasn't any lack of product, but rather the quality of the products have been crippled in many (but not all) cases by limitations of the hardware.
Re:Am I the first to wonder... (Score:3, Informative)
You can find tons of stuff about it with a bit of Googling, but here's some reading to get you started:
http://www.theregister.co.uk/2005/02/09/mobile_gam ing_analysis/ [theregister.co.uk]
Peppe
Google? (Score:3, Interesting)
Why? Location based ads. Google Local for you cell is already available but just imagine the ad dollars. What someplace to eat? Click and call baby.
On the bright side... (Score:2)
Re:On the bright side... (Score:2)
Now today it's getting obsolete fast, and this announcement basically spells it out - there won't be a new-but-compatible respin of N-Gage, and instead
Hey there junior (Score:2)
obligatory (Score:5, Funny)
http://www.sidetalkin.com/ [sidetalkin.com]
i guess it's not completely unrelated to the bad results of this cellphone
Takes Guts (Score:4, Interesting)
So Late! (Score:1, Insightful)
Re:So Late! (Score:2, Insightful)
Because, Nostradamus, you didn't know you were right until it played out.
Look, I realize that the N-Gage had several devastating flaws. But you're talking about a segment of the market who aren't necessarily hard-core gamers. It was cheap, it was a cell phone, and it had better games than you can typically get on a cell phone. Heck, I almost bought one to replace m
Re:So Late! (Score:2)
Should I be shouting Mod parent up now ? ;)
Nokia (Score:5, Interesting)
Re:Nokia (Score:1)
Re:Nokia (Score:4, Insightful)
The only way to win is to walk a middle path between having a coherent vision for the product and having an idea of what your customers want.
To pull examples from the movies, "Star Wars: The Phantom Menace" and "Gigli" were examples of films created entirely from the top down without any concern for what the viewers wanted while "Catwoman" and "Showgirls" spent so much time giving the audience what they thought they wanted that there wasn't much room for anything but sucking.
The biggest problem is that while a room full of engineers and a table covered with marketing reports is no substitute for one brilliant designer, that doesn't mean that the one brilliant designer can't use a little guidance in what people want.
Re:Nokia (Score:2)
Such a toy has to have the mainstays of fancy phones these days though. A good buil
Re:Nokia (Score:2)
It sucks (Score:2, Interesting)
Re:It sucks (Score:2)
Re:It sucks (Score:1)
Re:It sucks (Score:2)
I still think that if they had skipped the sidetalking version and just released the QD as the first N-Gage, even if it delayed them a couple of months, and if they had marketed it better... oh, and had not allowed the Tomb Raider port to be ruined by an incredibly stupid control scheme...
Oh well.
Anybody could have said, (Score:2)
A poor devil speaking through one of those.
He had to hold it sideways! (long edge of the phone facing his ear).
Nokia Declares Mobile Television A Failure (Score:5, Funny)
who wants tv on their phone? seriously? (Score:5, Interesting)
Plus I am getting so tired of the commericals for video on the phone that splice High quality video on the screen of the phone so it doesnt look like shit.
Nokia, I could have told you the N-gage would have been a flop the second you released it.
People seem to think if something has good marketing then it will be popular. Not true at all!
Re:who wants tv on their phone? seriously? (Score:5, Insightful)
Stupid hippies...
Personally I don't see the appeal of it. Not like you can really watch TV while walking around downtown
Well that and watching TV on a 1" screen is just pathetic. At least airplanes have 5" [or so] screens in the back of the head rest thingy...
Tom
Re:who wants tv on their phone? seriously? (Score:2)
I heard they have invented headphones quite a long time ago...
Re:who wants tv on their phone? seriously? (Score:2)
But even with super duper headphones if you have 30-50dB masking accross the spectrum it won't matter. You'll get a few bits of resolution and that's about it.
That said though, while walking down the street it's probably best that you're not watching [cont
Re:who wants tv on their phone? seriously? (Score:2)
Screen size and resolution issues can also be solved already, but it'll take another year or two of concerted effort (engineering & economies of scale) to make such displays truly cost-effective. Battery life, transmission/reception technology and other feature integration (in both software and hardware) issues will also need to be solved before the handset TV can really take off.
And it will take off, once the new TV-viewing feature is
Re:who wants tv on their phone? seriously? (Score:2)
Re:who wants tv on their phone? seriously? (Score:2)
If you want to shell out money for your amalgamation of crappy features you call a phone [and service] go fucking for it. It just seems to me we lower standards day by day because we crave whatever crap they'll give us.
If TV on a 1" screen with the laggy goodness that is a RF signal that hardly holds a VOICE CONVERSATION is what you call "the future" or something to be jealous of, you need help and perspective.
Likely they'll charge some stupid
Re:We want it, and already have it (Score:2)
As soon as it becomes something to make money off of you'll see the spectrum get swallowed up for commercial use
DVB may be freely available today, give it a week or two and you'll see it in congress under the "SAVE TEH KIDS!!!!ELEVEN!!!!1111TWO" bill.
Would you pay by the minute to watch TV on a 2.5" screen? Hey why not just read a book or heaven forbi
Re:who wants tv on their phone? seriously? (Score:2, Insightful)
Frustrating (Score:5, Interesting)
When I first saw the NGage I couldn't contain my laughter
Re:Frustrating (Score:2)
And look how well Motorola did with the ROKR. Let's hope that Nokia's smart enough to keep an eye on that product before rolling out their own clone-of-failure.
Re:Frustrating (Score:2)
like the GP said, all you need to add is memory card support, make sure the battery life while playing back is good, and make sure you have a standard stereo headphone jack and include a pair of wrap arounds or earbuds
Re:Frustrating (Score:3, Insightful)
Sure it would be a great phone, but no service provider would carry it because they are far more interested in new ways to pull money out of your wallet than installing features you're actually asking for.
On the other hand, the
Re:Frustrating (Score:2)
Thi
So... (Score:1)
So, they plan to fail in 2007 as well?
Re:So... (Score:2)
Cheap Symbian (Score:4, Insightful)
Re:Cheap Symbian (Score:2)
Good idea, badly implemented (Score:2, Insightful)
If the nGage had come with, say, 10-20 games built-in, where each game was an implementation of a classic game - space invaders, arkanoid, asteroids, pa
I hope this makes people pause... (Score:1)
I hope this makes people pause and reconsider the cell phone game thingies a bit, and other people who are cramming together widget functionality and saying "oh, by the way, you can play games with this thing too." (I'm looking at you, PSP.) I mean, if Nokia, being a really big company with supposedly smart people in it, couldn't do it right... what really went wrong?
I say there's a lot to be learned from Nokia's success with N-Gage (or lack of thereof).
Mobile music (Score:2)
Seeing how badly they made it... (Score:2)
Re:Seeing how badly they made it... (Score:2)
A complete and utter waste of time (Score:5, Interesting)
I never had that moment with the N-Gage. Every single aspect of its design seemed to be engineered to piss off the end user and make them throw it across the room in an unspeakable rage.
The screen's aspect ratio was 180 degrees off, the device had to be disassembled to change games, it tried to be the Swiss Army Knife of phones and failed miserably at it...the brutally awful sidetalking "feature" along with the painfully awkward keypad made it something that not even the overpowering hype could render a somewhat decent product in the minds of potential customers.
Most people I encountered wouldn't even use one if they got it for free. Until the PSP came out, there was nothing for gamers who found that the GBA/DS did not offer the kind of game library they were after. They blew a perfect chance, and no amount of hardware revising could correct the fatally undermined confidence that the public had in the entire platform.
Nokia Admitted Defeat?! (Score:1)
Biggest problem with NGage.. (Score:2)
Re:Biggest problem with NGage.. (Score:2)
Oh well.. (Score:2)
And for chrissakes, before you start posting any sidetalking-jokes try to remember that those models havent been made for ages now.
Re:Oh well.. (Score:2)
And they probably sold better than similarly designed adequate-to-decent phones would have... for the price. But is a decent but unconventional phone going to sell the 6 million units Nokia was looking for? How well would something designed to be a good phone first, with the same gaming capabilities, have sold?
Re:Oh well.. (Score:2)
The sad thing (Score:2, Funny)
HO Gauge is clearly superior. (Score:5, Funny)
Re:HO Gauge is clearly superior. (Score:2)
Oh, it's definitely worse that you got it. No question.
Bad Design and the reality of facing Nintendo (Score:2)
Nokia also made the mistake of not understanding that if people are buying a machine for portable gami
Re:Bad Design and the reality of facing Nintendo (Score:2)
Mobile TV (Score:5, Interesting)
Re:Mobile TV (Score:2)
I use ffmpeg to transcode episodes of TV shows for my phone (Nokia 7610). They run about 30M per episode, and are surprisingly watchable. The only thing I wished is that I had the Nokia stereo headphones (even though the 7610 only does mono it still outputs to both ears) if only so that I wouldn't have to have one ear open. It helps a lot to kill the four hours between classes I have on Tuesday and Thursday. Having a 512M RS-MMC card comes in handy.
Even if I transcode them at 35kbps (video + audio) they a
Re:Mobile TV (Score:2)
Its quite a good phone, and has some handy features. The camera is good too.
but needs to have some kind of illumination, It makes a really good case for a 320x240 screen. Infrared would be nice too (so you can run a program to make it do remote to the TV).
Re:Mobile TV (Score:2)
And even if I think it might be of use, it may not turn out to be all that great. Maybe I would buy it and never really take advantage of the TV feature. Which means I will replace it later with something more useful.
It was like that with the N-Gage QD. Yes, I bought one. I thought, "yeah, it would be cool to
Re:Mobile TV (Score:2)
As a nation we would do well to spend more time on bicycles or walking as you folks do on the other side of the pond. On the whole, the Unite
Re:Mobile TV (Score:2)
What high prices? You can get unlimited 3G/EDGE/GRPS traffic for 10 euro/month here. If you live in Finland, look into "Saunalahti Dataetu".
Why not team with Nintendo? (Score:2)
nokia 770 limux based pda (Score:2, Interesting)
It was finally released in europe & US last week and there has been a rush. New stock due in next week
The N-Gage: A gaming device loathed by gamers (Score:5, Interesting)
But more than anything, I think Nokia's major mistake was lack of understanding, perhaps not lack of understanding of gaming as a market or a business or a segment or consumer base, but of actual gamers themselves. I'm sure they must have done some sort of market research, but it apparently was focused more on cel-phone fans and mobile-gadgeteers ("What cool features would you like in a phone?") than on gamers ("what makes a good mobile gaming experience?").
They did market to gamers, or at least a merketing-executive's vision of what a gamer might be like, but it seemed woefully misdirected: one early print ad featured a 1993-style gen-x grunge rocker dude, playing his N-Gage in a totally X-treme manner while atop a skateboard.
The launch titles included some of the hottest game licenses... of the original Playstation of the mid 1990s. Tomb Raider, probably the one game most closely associated with the N-Gage, hadn't been a hot property for years before her N-Gage debut. Once again, the N-Gage seemed drastically out of touch.
The result? At launch, the N-Gage was already (among gamers at least) not much more than a punchline. A Penny Arcade strip from around the launch parodied the launch event at a local game store (nobody came except two employees) and online forums were merciless in blasting the device. It's now three years later, the design has been vastly improved and a few decent games have trickled out, but the N-Gage has never really been more than the butt of jokes. Those who do own one tend to get defencive about it, (it's not my fault, my gran bought it by mistake, etc.) as though having N-Gage is like having some horrible disease. It's been struggling since it came out, and the competition has only increased, with the DS and PSP now vying for more of the marketplace.
But the industry rarely seems to learn its own lessons, no matter how hard they come. Tapwave's Zodiac is already dead, and the Gizmondo seems near certain to follow. How many more millions need to be wasted before someone gets it: before you release a gaming device, understand gamers!
Insulting your demographic = failure (Score:2)
Something about how no adult would dare be seen playing a gameboy advance?
Guess what, no one would dare be seen talking on your sideways phone, or especially, no one could be seen changing the game cartdrige without being ridiculed.
They fixed those issues in the second model, much too late, and with all the bad sentiment they created by insulting their potential custommers, I'm surprised they sold so many.
ObPennyArcadeCommentary (Score:2)
"As if the fact that the Nokia N-Gage is a pile of shit was not enough by itself to keep gamers everywhere from purchasing it, the head of Nokia's entertainment division decided to insult his target audience. In an article over at Gamespot he had this to say regarding their competition.
"Game Boy is for 10-year-olds," said Ilkka Raiskinen, head of Nokia's entertainment and media arm. "If you're 20 or 25 years old, it's probabl
How/why did the execs approve this? (Score:3, Insightful)
1. Are our games fun?
2. Is our technology up to speed for today's standards?
3. Are our games logically affordable?
4. Is the unit innovative, easy for someone to use as a gaming system and cell phone while keeping in mind portability?
Answer to all of those is a resounding no. The system was horrible. Compared to what already existed, the graphics sucked and the games sucked. It was like taking a giant step backwards in the gaming industry. So who within the company honestly thought such a thing would be a good idea?
Granted game development and being "fun" is left up to the 3rd party developers, but even in taking on a project, "Hey, Nokia wants us to create a game for their new system"... one should think, "We better make this game damn good or we're screwed."
Releasing something less than amazing on a non-popular system is suicide.
I realize that sometimes success is based off of taking risks, but that also assumes the heads in charge know how to use logic. You can't just take a stab in the dark and expect to hit gold.
Gotta shore up the basics first. (Score:2)
When are they going to focus on mobile calling?
Re:tsk tsk. (Score:2)
Weird logic...
Re:tsk tsk. (Score:1)
Re:tsk tsk. (Score:1)
Re:tsk tsk. (Score:2)
Re:tsk tsk. (Score:3, Interesting)
Re:tsk tsk. (Score:2)
Re:Nokia 770 (Score:2)
Re:Mmmmm... Taco (Score:2)
Re:Focus (Score:2)
umm... hello? this is nokia you're talking about, remember? i wouldn't hold your breath waiting for anything good out of them.
Re:Focus (Score:2)
-b
Java games are not good enough yet (Score:2)
Re:Java games are not good enough yet (Score:2)
I got it wrong. (Score:2)
Symbian and arm processor.
Re:Java games are not good enough yet (Score:2)
b) java with proper hw acceleration is as fast as anything else in your mobile. you are still stuck in the awt&swing are slow view of java, dude u are lagging back like 5-6 years, time to move on.
choosing java is definitely better than choosing your own very specific subset of c++ libraries that everyone would have to port their games on just to get it running on 1 specific phone. think big.
Re:Buy a GP2X! (Score:2)