Via some considered analysis at Joystiq
, an interview at the Mercury news with Microsoft's Robbie Bach
. The article touches on a number of pieces of the Xbox business, and is quite interesting, but folks are focusing on his comments re: the Halo movie. From the piece: "Does it make sense for Microsoft to be in the movie business? It's not what we do, nor would I anticipate us ever doing it. So it's a different business with a different business model. We happen to have great intellectual property with Halo that could be made into a great movie. The No. 1 criteria for us is we have to be confident a great movie is going to be made. It doesn't matter if Universal and Fox do it or somebody else does it. Frankly, if we didn't think a good movie would be produced, we would rather have no movie."