The Minds Behind the ARG Movement 16
Gamasutra has up an interview with Elan Lee, vice president of 42 Entertainment. As a highly placed individual within one of the most successful alternate reality gaming (ARG) companies, Lee has his name on credits for titles like The Beast and I Love Bees . Lee goes into some background on the process of creating an ARG, what the folks who work at 42 do, exactly, and a little bit about the present and future of the medium. From the article: "GS: Yesterday, during your talk, you also mentioned the Michael Douglas movie The Game as an inspiration. Where does that fit in? EL: That movie completely twisted my mind. I have this terrible lack of ability to predict the end of any movie. I sit there, completely gullible and taken in by the movie makers. Anyway, I got to the end of that movie, and I was blown away, because I didn't see it coming, at all. And I thought, there's something magical here in the ability to take someone's life and transform it into an entertainment platform. The movie got really scary and creepy; we wouldn't actually want to do that, but on a much smaller scale there are some really fun things there."
Finite and Infinite Games (Score:5, Interesting)
I'll admit, I'm biased (Score:4, Interesting)
EA game (Score:2)
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I just lost the game (Score:1)
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Advertising is a reality. It is really all around us in an ever-increasing way. So, you can either have it force-fed to you in banner ads, commercials, and mass marketers, or you can choose how it is delivered to you.
First of all, these games, even those as promotions for companies or pro
THE GAME (Score:1, Redundant)
The ARG movement is for morons... (Score:1)